ATRAC/MP3 chip

Toshiba has announced a chip for audio equipment that handles both MP3 and ATRAC3 formats. Is this a subtle way of telling Sony (the innards of whose PCs Toshiba has famously supplied) to get with the program and offer MP3 support in their products? While the initial chip is apparently for CD players, usage in other types of player (hint, hint) is on the way. They're shipping samples for Y2,000. A dual WMA/MP3 version is also in the offing.

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Toshiba gives Sony a hint?