Phone Factor: Reviews for People, not Geeks
It's awfully ironic. In order to write a good review of a cell phone, you have to be a geek, but geeks don't use cell phones the same way that 90% of the people out there do. We're tired of reading reviews that most people can't relate to, so we're bucking the trend. We spent weeks asking normal people what they do on their cell phones, what factors matter to them, and how they choose phones. Then we compiled those factors into our reviews, which will be written in plain English - promise.
Each review will start out with a little fun - every phone will be a person you went to high school with. Not some generic Breakfast Club stereotype - more specific - like a person we bet you actually knew back your salad days. Then we'll rate each phone in a series of categories, giving it a score for that particular aspect, and telling you a few specifics about why we scored the phone that way. Our scale isn't some arbitrary numeric nonsense, it's simple to understand.
Nope - The phone doesn't have this feature.
Ugh - The phone barely does this or does it so bad you wish it didn't do it at all.
Yup - The phone does this as well as any other phone
Oh Yah! - The phone kicks ass in this department.
We will only assign these "grades" to each of our categories, not to the phone as whole. If you didn't like the person from high school we compare the phone to, then maybe it's not for you. We know it sounds crazy, bet we bet it just might work.
Our first Phone Factor, the Samsung D415 for T-Mobile will be available in a few hours. We just wanted to prepare you.
Update: the first Phone Factor is online now.
