Not sure whether this is some bizarre stealth attempt by Creative to hit back at the iPod shuffle or just a retailer taking some liberties with their product descriptions, but a Canadian store is taking pre-orders for a "new" flash-based MP3 player from Creative called the MuVo Mix that's described as:
[A]n incredibly easy-to-use MP3 player. It directly plugs into your USB port so no software or cables are needed! It also features Shuffle playback so you can enjoy your favourite songs in random order everyday.
Shuffle playback, you say?
[Thanks, anonymous tipster]