One of the ways that we stay on top of the news here at Engadget is by subscribing to a couple of different services
that mail out tech-related press releases to journalists (to sign up we had to lie and pretend we weren't just some
crappy weblog). Like you'd expect, 99% of the stuff is total crap, but our pals over at Tiger Telematics have been
issuing press releases for their new
Gizmondo portable game console
almost every day lately, often on the flimsiest of pretexts. Is it really necessary to issue a press release promising
an "E3 Extravaganza" or confirming your "Ireland volume allocation"?
Here's are the titles of some of their press releases from the past two months (this isn't even all of them, believe
it or not):
-
3/10 - Gizmondo(TM) Demonstrates Sat Nav at CeBIT
-
3/17 - Gizmondo(TM) Spotted Out on the Piste
-
3/22 - Gizmondo Launch Brings London's West End to a Standstill
-
3/25 - Gizmondo(TM) Confirms Ireland Volume Allocation
-
4/06 - Gizmondo(TM) Grabs More Fathammer Delights
-
4/07 - Gizmondo(TM) and MTV Networks Europe Launch Multi-Level Sponsorship Alliance
-
4/08 - Gizmondo's Got The Power
-
4/19 - Tiger Telematics'(R) Gizmondo(TM) Announces European Street Date
-
4/20 - Gizmondo(TM) Gets Revved Up Over New Game
-
4/25 - Gizmondo(TM) Hits the Ice
-
4/26 - Tiger Telematics' Gizmondo(TM) Prepares for German Debut
-
4/28 - Tiger Telematics' Gizmondo(TM) Promises E3 Extravaganza
-
4/29 - Tiger Telematics' Gizmondo(TM) Confirms Massive Retail Presence for French Launch
There's fine line between "buzz" and "white noise", but you guys have definitely crossed it.
