http://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/ Engadget Comments for Networks allay advertisers' fears of the almighty DVR http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/http://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/Dec 19th 2005 12:55AMhttp://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/http://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/

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In the past: viewers would walk to the kitchen or channel surf when ads came on the TV. Ads could not be skipped

The present: Ads can now be skipped. Advertisers fear this. But this is no different than leaving the room. In fact, fast forwarding through ads keep viewers IN the room, and at least watching the ads in FAST FORWARD instead of not seeing them AT ALL.

DVRs increase advertiser presence while simultaneously improving the consumer viewing experience. It should be left as is. If it ain't broke don't fix it.]]>Dec 19th 2005 12:55AMhttp://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/http://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/Dec 19th 2005 12:55AMhttp://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/http://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/Dec 19th 2005 12:55AMhttp://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/http://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/
If the ads don't interest people, they WILL find a way skip them, by zoning out until the ads finish, leaving the room, talking, channel-surfing, whatever. DVRs just give us a new option: fast-forwarding. And as #3 said, that way we still see the ads, even if in fast-mo.]]>Dec 19th 2005 12:55AMhttp://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/http://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/Mark my word. ads will NOT go away, they will continue to find ways to cram this junk down our throats.
What I'm waiting for is the all-ad network, nothing but commercials, 24-hours a day!]]>Dec 19th 2005 12:55AMhttp://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/http://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/Dec 19th 2005 12:55AMhttp://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/http://www.engadget.com/2005/11/17/networks-allay-advertisers-fears-of-the-almighty-dvr/
We def "see" the ads because it is a common thing for my wife or I to see something interesting and rewind to go back and watch the ad. Happens at least once in each 30 or 60 min show.]]>Dec 19th 2005 12:55AM