Intel not so inside?

The Inquirer is reporting that Intel will drop the 'Intel inside' slogan and logo this January and introduce a new marketing approach. Hmm, something else happens this January, but I can't quite put on my finger on it.

Ah, Macworld! Could it be that Intel and Apple have teamed up to create a new marketing strategy for Intel chips? One that will put Intel logos of some kind on each shiny new Intel based Mac?

Keep in mind that this is pure speculation feed by some rumors, I have no inside knowledge, but as the Stevenote approaches the rumor mill is in full swing.