http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 11:33AMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


Nice non-relevent slogan, too.]]>Dec 30th 2005 11:41AMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 11:48AMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 11:54AMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 12:07PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 12:08PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


http://www.bestbuy.com/olspage.jsp?id=pcmcat68700050002&type=category]]>Dec 30th 2005 12:11PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


theres a reason that IBM and Apple have held on to their logos with little or no changes. they were good to begin with.]]>Dec 30th 2005 12:11PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


I can't wait to see benchmarks on Conroe. If a mobile 2Ghz CPU can keep up with the desktop jones's what is a desktop CPU going to be able to do. Let alone Merom.

God 2006 is going to be a kick ass year for computers.]]>Dec 30th 2005 12:13PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 12:17PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 12:18PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 12:35PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 12:44PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


Yet another logo with that damn generic ellipse/swoosh. It's easily the most over used, clich?raphic in the last 20 years. *yawn*



Check out the old Intel logo they've been using for the past 37 years (according to this article anyway). I think you'll find that damn generic ellipse/swoosh there too.



Personally I like the new logo. Catch phrase seems to be a bit strange - guessing that was the one they chose out of desperation after a 7 hour meeting in some board room somewhere! Yeah, so it might have some symbolism and whatnot, but who really gives a monkey's about that other than the marketting teams?]]>Dec 30th 2005 12:55PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


I think the new revision looks alright, though they shoulda kept the lowered "e".]]>Dec 30th 2005 12:56PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 12:57PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 1:01PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


...I just hope they won't hire some Superman-sounding voice actor to say, "Leap Aheeeeeeeeead!"]]>Dec 30th 2005 1:05PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 1:18PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 1:22PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 1:23PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/
griggdesign.com



Pretty cool thing to have done if you ask me.]]>Dec 30th 2005 1:36PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 1:44PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/
It is Kim Young who is Intel new Marketing chief, who is leading the brand makeover, he was the guy who made samsung a cool brand. So Intel will leap us ahead again like it has done for 37 years

]]>Dec 30th 2005 1:47PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/
Thats the ugliest upgrade to a logo ever!]]>Dec 30th 2005 1:48PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.futurebrand.com. Hmmmmm.]]>Dec 30th 2005 1:54PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 1:58PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 1:59PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 2:01PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 2:23PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


Realistically, the logo's appearance to consumer like us is only half of the motivation of re-branding. The other big chunk is using the logo and brand change to reflect an internal change in corporate culture and their corporate goals and attitudes; To motivate and inspire employees.



Being behind in the processor race was probably a humbling experience for Intel - so they're working on a new plan, as evidenced by their re-written processor roadmap, and also because the industry is changing and has changed so much that they want to rid themselves of the brand they were wearing: old crotchety processor company, kicked out of bed by Microsoft and now left out in the cold while getting a boot to the teeth from AMD's 64bit architecture trouncing.



Plus, their brand's gotta look slick next to Apple's because they're going to be seen next to each other a lot in the next year and beyond.

]]>Dec 30th 2005 2:26PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/
Or are they going to go the way of change the logo and their marketing but put the exact same thing in the box?]]>Dec 30th 2005 2:34PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


I love the line of thinking in which people rationalize a new decision by saying it was relevant 10 years ago. Times change. Trends change. Things get old over 10 years. The swoosh is old and clich?Every $10 logo creator software package comes with standard templates for swoosh logos. And it's a default button on MS FrontPage, PowerPoint, etc.



If Intel wants to be seen as an innovator, their branding should reflect that, not pick up on the tried and true, which is this case is stale and run of the mill.]]>Dec 30th 2005 2:36PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 3:17PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 3:22PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/
sorry if it's really bad work but I did it in a few mins

[url=http://imageshack.us][img=http://img512.imageshack.us/img512/199/intellogo1hy.jpg][/url]]]>Dec 30th 2005 3:23PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 3:56PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/ windows bcause tey tast g00d!







I for one find the logo pretty appealing on the design side, but I really don't get the slogan. It is a tad unrealevant. It could be because they are moving out of computer hardware into a more "family entertainment" style of company. Therefore they are leaping ahead into a new.... company... format?



They got me there. ^^



Now. Where this logo will appear on my future intel mac completely mystifies me. Will it appear side by side with the bootup apple logo? NOOOO.



Maybe on the bottom of the computer, perhaps? please? :D]]>Dec 30th 2005 4:27PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


The jingle, by the way, is optional. Okay - it's annoying, but the reason computer makers put it on the adverts is because they get money from Intel towards the advertising if they do. It's probably one of the most recognised jingles out there so it does it's job, whether you dig it or not.]]>Dec 30th 2005 4:40PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 5:00PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 5:09PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/
i also do like the current ups design.



its not so inovative because it does have a strong resemblence to the old logo, and i think that was a good idea that its similar.



i can see this logo nicely engraved in stainless steel or aluminum much better than the old logo.



i wish it didnt have leap ahead. because i cansee leap frog suing.]]>Dec 30th 2005 7:55PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 7:56PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 8:07PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 30th 2005 8:12PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/


AMD: Okay.]]>Dec 30th 2005 8:54PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 31st 2005 2:01AMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 31st 2005 6:06AMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/Dec 31st 2005 4:44PMhttp://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/http://www.engadget.com/2005/12/30/intels-big-brand-change-leap-ahead/




http://www.corante.com/goingglobal/archives/2005/12/30/intels_new_logo_via_samsung.php]]>Dec 31st 2005 9:27PM