It's Ford's intention to reach that coveted 25-35 year old demographic with the spot, and "...[it] plays into that generation's love of technology and their love of music. Also, the iPod is so iconic that people stop to watch the ad," says Linda Perry-Lube, car communications manager for Ford. So now the iPod itself is being used to sell other items. As Slate notes, " [that's] because people think it's a new iPod ad."
So, what's the effect on you, the consumer? Does the Fusion seem cooler, or does the iPod seem less so having been pawned out like this?