The tech entrepreneurs' new golf?

1up has an interesting piece examining how tech entrepreneurs are using WoW to schmooze, specificially looking at Joi Ito's guild "We Know". It certainly backs up the idea that WoW has "something for everyone":

"Taking care of a guild, administering to members' needs, looking after newbs and pleasing the veterans is a delicate balancing act that challenges even a guy who is used to being the CEO of fast-growing companies."

The sheer number of players means that it's becoming increasingly fashionable to play WoW; being well-connected in-game might eventually pay off in real life. Like any other collaborative activity, proving your worth as a team member in a MC run is a great way to make an impression -- but finding the people you wish to impress might be a little harder.

This article was originally published on WoW Insider.