Not tempted? How about some Star Wars Galaxies TV commercials to pique your interest? (Ignore what dedicated players are saying; hardcore players are so last season.)
We hope the marketing department hasn't run out of ideas yet; SOE are definitely piling on the publicity, but given the reaction to their Station Access Collection announcement, all this still won't be enough to rejuvenate their aging MMOs. Casual gamers or those new to MMOs might get suckered in briefly, but we're unlikely to see a huge rush of new players as a result of all these campaigns; if anything, the over-promotion will put people off.