http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 1:14PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 1:18PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
Looks like we'll be importing DS Lite's for a while... :(]]>Feb 20th 2006 1:28PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
I'm looking forward to the Revolution but I don't think he understands that most people (esp. those who were and remain frantic for a 360) were not underwhelmed by the "regular" upcoming next-gen consoles.]]>Feb 20th 2006 1:29PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 1:30PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
That's the point: very few people have that setup, and those types of folks are not necessarily who N is aiming at. I know a number of hard core gamers who are kinda done with 360 already and play their DS and PSP far more now.

ALSO: It's TOTALLY stupid to be producing anything but the DS lite now . . I cannot believe it's not on sale here at the same time as Asia. Bone. Head. Move.

]]>Feb 20th 2006 1:43PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 1:45PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
I wonder what game franchise could compete with Nintendo's first-party lineup. "...but you’ll have to tell me when you see it at E3." I wonder what "it" is... could it be an e-bay game where you can always find "it" online? Or, could it be a new Segway Human Transporter game?

What is "it"?]]>Feb 20th 2006 1:46PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 1:53PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 1:53PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 1:54PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 1:58PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 1:59PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 1:59PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 2:02PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 2:05PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
Hahaha, I was thinking the exact same thing.
Im very much anticipating the revolution, it seems like a fun console.
To be honest I was underwhelmed by the 360 too... I mean it didnt have the same effect on me when ps2 got launched. weak launch titles too.]]>Feb 20th 2006 2:05PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/

Most certainly there are many gamers who, for some reason or another, are entirely satisfied with better graphics. At the same time, however, there are also many gamers who want something new. Like with the movie industry, they're tired of sequels with more explosions.]]>Feb 20th 2006 2:05PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
I'm glad that engadget is now getting enough attention to attract the bigger players in the business on a regular basis.]]>Feb 20th 2006 2:07PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 2:08PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 2:12PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
No support for HD is going to be a problem for them... given the several year life span of these consoles, a good percentage of the market will be HD. If they market to young kids it may not matter, but any teenager and older will know the system won't have the same visual ummf of a PS3 or 360.]]>Feb 20th 2006 2:12PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
Thank god a company understands what most gamers want. I'm getting tired of companies trying to pack in as much as they can these days cause we "need it".

Owned a PS2, xbox, and now xbox 360...I'll be switching to revolution the day it launches. Yes underwhelmed with 360, graphics are amazing sure, but I'm ready for REAL innovation...]]>Feb 20th 2006 2:17PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
I don't get why fils-Aime said "Our philosophy is that consumers want great gaming experiences and our passion is delivering great gaming experiences". WHAT then why are the adding to the DS a Web Browser and a T.V. Tuner. Nintendo is one of my favorite companies and they are slipping.]]>Feb 20th 2006 2:17PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
I am currently using a game rental service and find myself renting more DS games. Maybe if the 360 gets a game that's not another FPS or racing game, I will look toward it again.

Here is a link to the "Nintendo ON" video.
http://video.google.com/videoplay?docid=-2863158454693395534&q=nintendo+on
]]>Feb 20th 2006 2:19PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 2:20PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 2:35PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
Secondly, you should read the interview a bit more carefully. He said some of the games looked fantastic. Gameplay was lacking though. Thats a fair argument.]]>Feb 20th 2006 2:37PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
My two cents Reggie: Call up all the old competition. Get all the old games from all the old platforms. Lock up the downloadable game marketplace fast, before Microsoft or Sony does. Become the iTunes of the video game world. And for God's sake, charge by the game. None of this month to month nonsense. If I want Zelda 2, I'm gonna drop some cash for it, and that's that.

And if you're still reading... why has the gamecube not gone portable yet? Those small discs? Think about it. You could do the same backwards compatibility as the revolution in a portable, just one generation behind. The whole wi-fi back library in the palm of your hand. It could be the iPod of the video game world.

And finally, you sure as heck better get your handheld library available for download on BOTH the DS / Next gameboy AND the Revolution.

Nintendo. All the games. Anytime. Anywhere.

-Blake
http://www.filmman.com]]>Feb 20th 2006 2:44PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
I think the lack of innovation comes from developers not hardware manufacturers. Nintendo happens to be both a hardware and software manufacturer so it may be easy for him to confuse the two. If people would invest in those companies creating and attempting to innovate the gaming industry, things would get better. As it stands now, people don't want that and keep buying Madden over and over and over again.

I agree with his comment about M$ and $ony's attempts to make you buy more of their stuff. This makes perfect sense, but at the same time, this kind of hype is the thing that a lot of hardcore and new gamers tend to fall for.]]>Feb 20th 2006 2:47PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
But man (or should I say, "frankly"...), I'm so sick and tired of Nintendo telling us what *they* think we want. Nintendo has gotten nearly every major market turn of the last ten years wrong.

They stuck with cartridges when everyone went with CDs. They went with a propietary 1.5Gb format when everyone went with DVD. They pooh-poohed DVD playback, hardrives, online play, HD-functionality, and totally missed the boat on EyeToy, DDR, Guitar Hero-style innovation. Oh, and don't even get me started on their failure to embrace Americans' and Euros' love of free-roaming, realistic third-person shooters.

Perhaps their greatest crime is consistently saying that American gamers crave simplicity while they have given us arguably the most Byzantine interface ever devised: GCN-GBA Connectivity. Argh!!!!

]]>Feb 20th 2006 2:47PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
HELLO!!!! these are third party addons, you don't have to buy them if you don't want to, but why not let a third party add these sorts of functionalities? the whole point of Nintendo's products is that they're gaming systems at their core and their price reflects that, but why not support third party extensions to their functionality for people who want it.

in other words, do you wanna buy a DS for $140 and add a browser (if you want) for $35, or do you wanna buy a PSP for $250 when all you wanna do is play games on it?]]>Feb 20th 2006 2:48PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
@Prateek
Maybe he was underwhelmed because he already played Revolution games? :P Nah just kidding... The man stated why he was underwhelmed: for him it was lacking gameplay and no amount of pretty graphics or good audio will offset that...]]>Feb 20th 2006 3:01PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 3:04PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 3:05PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
The only option that I think they should have reconcidered is adding HD support to thier system.

This is similar to when they released the gamecube to be the only system taht couldnt play dvd's which is inline with their devotion to gameplay, but was one of the only things that detered me from buying a gamecube for a while.

Also they should realize that in 2 years there a going to be a ton more homes with HD tv's (I hope to be one of them)
]]>Feb 20th 2006 3:16PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
I'd personally like HD myself, but after seeing that they are aiming for gaming innovation over eye candy, I feel confident that they'll bring us this.

All in all, a great interview. ]]>Feb 20th 2006 3:29PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
Not to mention FIGHT NIGHT ROUND 3 IS COMING OUT IN 2 DAYS WOOOOOOO!

I love the feel of my 360. I like how it links up to my main comp so I can stream music to any game. I like LIVE service, because keeping friends across ALL games really is alot better than every game having a different interface.

I am a huge MS and Nintendo fan. I did like PSone but Sony lost me as a customer with PS2. The launch was terrible and BUGGY! My PS2 died within a year. And they were accessory whores which made ALL devs reconsider ALOT of options!

Want to save your games on a PS2? Buy a memory card
Want to player 4 players? Buy a Multitap
Want to play FFOnline? NEED! a harddrive
Want to play online? Buy a network adapter or SLIM

All of those factors PLUS Sony's hype machine have REALLY made me sour towards anything Sony. If they get there act together I will think about a PS3, but right now, I am not interested.

Nintendo and MS FTW!
]]>Feb 20th 2006 3:40PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/The truth is: We arent able to compete with the other companies in this area

He says: "They're providing a level of horsepower technology that not many consumers want."
The truth is: "They're providing a level of horsepower technology that we cant match"

He says: Innovation is important!
The truth is: Console redesigns (to screw people into 2nd purchases), identical games (pokemon sets) arent really innovative: Also, nintendo screwed up trying to be innovative so so many times.


]]>Feb 20th 2006 3:43PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/You asked some of the questions I had about the DS Lite release date, the next Gameboy and the Revolution online service. It sounds like E3 will be exciting.

"They have gone down a path that is very expensive for consumers, very expensive for developers to create content against, and they're providing a level of horsepower technology that not many consumers want."

I'm happy Nintendo understands this. I can not with a clear conscience pay $500 (Can) for a 360 then $60 for software and 15% tax on top of that. That's the same amount as a morgage payment for me. I just want a gaming system and that's all I want to pay for also. I'll be buying a revolution this fall but I'll be waiting awhile for a 360. ]]>Feb 20th 2006 3:45PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
Basically, what I'm trying to say is that the Xbox 360 is a fine gaming platform, but they (Microsoft) pushed it too quickly. The games at release are not great. I'm tired of Racing games and there isn't even an RPG on the console yet (waiting for Oblivion!). If it offered true Xbox compatability, it would have been great. Alas , it does not. Their "backwards compatability" list has not been updated except to support a few Tom Clancy games. No new games have been supported. Why? Microsoft doesn't care about that. They are so focused on the Xbox 360 now. I wish I had the cash to go buy a PS2 right now, there are so many gaming experiences on that :(]]>Feb 20th 2006 3:54PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
I thought he looked like the Creapy Thin Man from Charlie's Angels.]]>Feb 20th 2006 4:10PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
Madden is the top selling game every year, and there are millions who will make their console decision solely based on that one game. ]]>Feb 20th 2006 4:12PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
I understand that there's a need to keep time-sensitive secrets a secret until the time is right, but he either dodged every question or neglected to answer it outright.

What he did seem to let on, though, is something many have occassionally noted about Nintendo: They often criticize MS or Sony for trying to persuade people to want something other than gaming out of their consoles, while instead telling gamers who we are, and what it is that we want. Doesn't that offend anybody but me?]]>Feb 20th 2006 4:12PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
Before I continue, I will say that I am planning on getting a Revolution at launch. I have high hopes for the backcatalog and the new controller. But we cannot assume it will work out to our expectations in the end. As far as the PS3 goes, I will put off purchasing that as long as possible. It just sounds to be another Sony over-priced proprietary mess.

Anyway, none of the consoles really matter that much. What we are missing is a slew of new, interesting, and involving games. Whether a game is on the 360, Revolution, or the PS3, it doesn't matter as long as long as it is captivating.

I bought a PS2 for Final Fantasy, a Gamecube and DS for Metroid Prime, and an Xbox for Halo 2 and Ninja Gaiden. My point there is that games drove me to buy the consoles, not the systems themselves. We need to see more of that. It seems to me that the Nintendo DS is the only gaming system providing anything close at the moment.

These companies can say whatever they want about their hardware and/or innovation, but if the content doesn't drive the system, then power and/or innovation doesn't mean squat. Ask Sega.]]>Feb 20th 2006 4:20PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
Its hard for me to understand where the industry gets the low adoption of HD statistic. I would say 80% of the people I know have HD or use a computer monitor capable of 720p or higher for gaming. Lets face it, on a 720p LCD/Plasma, games that are in standard definition 480i look like shit. Progressive scan helps, but the pixelation is really glaring unless the characters are taking up most of the screen. With PC games, I can run them at 640x480 and then switch up to 1280x768 and the difference is absolutely amazing on games that DO NOT HAVE SUPPOSED "HD" textures. The higher geometry is a big win. I look at consoles from the last several years, DC, PS2, Cube, and Xbox, and I know that they could look so much better if their resolution was increased. It pained me at times to play through Dragon Quest VIII (480i) on my $1500.00 1080p screen because I know how much nicer it would look if the resolution was doubled. Those of you who have played with emulators for next gen consoles know what I'm talking about. Halo on the Xbox360 is another easy example.

Sure, graphics aren't everything and I will continue to play my SNES, Genesis, and Dreamcast possibly more than my PS2. I'd rather play low res 2D games than low res 3D games (psx anyone?) any day of the week. I will also buy a Revolution, but failing to take advantage of higher resolution and scaling up gamecube games, will make me very said. In fact it will drive me to enhance games through emulation to get the most out of them. I guess I'm just a snob thats not in Reggies target demographic. Time to go out and buy an old 32" SDTV with MAD INTERLACING SKILLZ!!!!!]]>Feb 20th 2006 4:48PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/

ignorance is bliss...]]>Feb 20th 2006 5:04PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/My point being, the majority will have low definition TVs and not be able to see HD contents.
On normal TVs Revolution games will look as good as XBox 360 and PS3 games. I'm quite sure of that.

I played some XBox 360games on a 50inch HD station in a store and wasn't overwhelmed. Sure, the graphics are very beautiful (DoA4's girls are really nice :), but that's it. The games PLAY exactly like games from this generation.
I'm fine with the graphics Gamecube, PS2 and XBox can do now on my low def screen. I don't really need better graphics, because I'm already content with what I have now.
What really would be neat is a new approach to gaming.
I hope very much that Nintendo Revolution will add something fresh and new to the gaming experience. If not, I can also stick with my old consoles from the 2 decades before.

Frankly (yeah), I don't understand some people bashing Reggie. Do you expect him to praise the competitors' machines? Come on...]]>Feb 20th 2006 5:07PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/Feb 20th 2006 5:24PMhttp://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/http://www.engadget.com/2006/02/20/the-engadget-interview-reggie-fils-aime-executive-vice-preside/
Best quote of the interview:
"We are a gaming company. We are gamers at heart."

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