http://www.engadget.com/2006/04/06/switched-on-why-adobe-should-cook-the-books/ Engadget Comments for Switched On: Why Adobe should cook the books http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/04/06/switched-on-why-adobe-should-cook-the-books/http://www.engadget.com/2006/04/06/switched-on-why-adobe-should-cook-the-books/
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If Adobe want to get their foot in the e-Book door they need a new format fast.]]>Apr 6th 2006 3:55AMhttp://www.engadget.com/2006/04/06/switched-on-why-adobe-should-cook-the-books/http://www.engadget.com/2006/04/06/switched-on-why-adobe-should-cook-the-books/10-100 years from now the choice to read that newest novel will still be the bounded paper version like it has been for centuries, just because it is dead simple to use and has no short comings, you can use it anywhere at anytime and for however long you want.
Not saying that this isn't great tech, or Adobe shouldn't be looking at it... on the contrary this means a whole new medium of advertising and marketing, very soon your grocery isle is going to look very different, when this stuff gets cheap enough, it is going to be on cereal boxes, cans of tuna, you name it marketers and designers are going to use it to make their products 'pop'. Those very same people are Adobe's current customers and I'm sure they will be there to meet their needs.
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If (and it's a big if) eBooks can be made cheaper for the consumer and the publishers, then they will replace hard copy. Distribution online will make it cheaper for the publishers so they will prefer it if the consumers go for it.

The only thing standing in the way is a cheap, usuable, non-proprietary-format-bound reader.

When we have that publishers will start distributing lower profile novels online only (less outlay for them, therefore less risk) and gradually start doing that with their whole catalogue, making publishing a much cheaper business to get into.]]>Apr 6th 2006 6:08AM