http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 2:25PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 2:27PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 2:28PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 2:29PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/]]>Apr 18th 2006 2:29PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 2:34PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 2:39PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/-michael]]>Apr 18th 2006 2:39PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 2:42PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
Seriously, you wont die without it I promise, and you MIGHT just find books or even movies (to a MUCH lesser extent) to be enriching and not just "a way to pass time".

Not being able to change channels is just pure BS. So...I just wont watch TV anymore... :)]]>Apr 18th 2006 2:43PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
I sincerely hope this technology isn't ever implemented.

-DG]]>Apr 18th 2006 2:47PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 2:51PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:04PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
If this were to come to pass, I'd probably stop watching TV.]]>Apr 18th 2006 3:07PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:13PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
]]>Apr 18th 2006 3:16PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:22PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:24PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
I pay for basic cable, I think that entitles me to downloading TV shows I could watch if I felt like turning on my TV (that hasn't even been plugged in since I moved in).]]>Apr 18th 2006 3:25PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:25PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
Way to go Phillips]]>Apr 18th 2006 3:26PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/- I like the “false reality” that is fed to me each and every day.
- I like the cold warmth and fane safety that “the machine” provides.
- I like the daily mega-doses of ignorant bliss that is American Idol and Flava of Love.
- I like the Radio & TV “Agent Smiths” that infuses the directive into my infantile psyche.
- I like the “blue pills” that sits in my cabinet next to “other pills” that I consume daily.

Don’t you see? A forced commercial is just another download and proof that we are all simply batteries that fuel the machine. Now shut up, be content and consume. READ YOU SAY?! HOW DARE YOU SIR ;^)...]]>Apr 18th 2006 3:29PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:30PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/I think KFC had the best idea: An incentive to watch their commercials. Bad Phillips.]]>Apr 18th 2006 3:31PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
now, on the other hand, if the cable companies would pay me say, $300/mo, i'll watch the commercials.]]>Apr 18th 2006 3:35PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
And if it does: Steve Jobs passes Gates as the richest man in the world as 100 million shows are downloaded from iTunes EVERY DAY. And Philips get none of that action.]]>Apr 18th 2006 3:42PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:45PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
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In the EU, it's illegal to show ads any more than every 15 minutes, and they can't last for more than 2 minutes. Last time I checked, TV was actually watchable there.

There were similar laws in the US, but they dropped them (in the 80s, I think). The response to too many annoying ads was TiVo and all the other DVRs.

The TV advertisers have already caused major damage to their own industry. An arms race will put them out of business altogether. Time to buy shares in DoubleClick, methinks.]]>Apr 18th 2006 3:49PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
Then you could have a man who is bankrupt but has every useless acessory in the world including one of every mp3 player and one of every burger king burger ever made. His system does not allow you to fast forward through commercials. He gets very bored and often hurts himself during commercials or runs around. Or eats a lot.

Then the screen will back out and white letters fade in saying "Phillips, shittin on the little guy"]]>Apr 18th 2006 3:51PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:52PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:56PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:57PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 3:59PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 4:01PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 4:02PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 4:06PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 4:06PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 4:08PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 4:08PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
Yeah, that's it.

Oops - I forgot my sarcasm tags!]]>Apr 18th 2006 4:12PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
It might be wise to see how much money Steve Jobs makes off the iTunes Music Store and their downloads before you comment on him surpassing Bill Gates as the richest man in the world. GIYF.
Besides the fact that TV shows downloaded off iTMS are in a crappy DRM'd format at a crappy resolution (320 x 240 looks GREAT on my TV & monitor! ...no wait, it doesn't, especially since the files can't be burned to DVD through iTunes and having the video full screen on my monitor causes pixelation (it seems I need a smaller TV or monitor, maybe 2.5 inch with 4:3 AR))


@ 24 / Thill : "Phillips is an evil corporation...."

Philips is the same company that was against using copy-protected discs with the Compact Disc (Audio/Data) logo; along with wanting every "CD" (and jewel case) with copy protection branded with a skull & cross bones or poison logo to warn potential customers; was opposed to audio copy protection in general; was going to refuse licensing of the Compact Disc logo to any company using copy protection on audio discs; is a major reason why many CDs today have the "this disc is copy protected" message on them to warn customers; and they were developing CD writers that would circumvent copy protection. ...evil corporation? Not more than any other corporation that you're a fanboy of.]]>Apr 18th 2006 4:12PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
Manufacturers would change course as quick as they could imagine their revenue stream drying up.

Anyways, I doubt something like this would even get passed the focus groups.]]>Apr 18th 2006 4:15PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 4:16PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 4:25PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 4:27PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
Get it? Phillips Laxative????? Ok, that sounded funnier in my head.]]>Apr 18th 2006 4:28PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/
This is just a patent application; it's not a law, it's not a product, it's just an idea that they are hoping is unique. So the chicken littles can calm down about the sky.

It's worth remembering that that vast vast majority of patents do not become commerical products.

/Side bar: is it just me or have Engadget "headlines" become more incendiary? This one isn't the worst, but it got a lot of people to scream and yell over what is fact a very insigificant thing (a patent app is like someone saying "I want to run for president" it doesn't mean they will be anything)]]>Apr 18th 2006 4:30PMhttp://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/http://www.engadget.com/2006/04/18/philips-patent-app-would-force-you-to-watch-commercials-both-li/Apr 18th 2006 4:31PM