http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/ Engadget Comments for Commercial skipping to cost $8 billion in TV ads this year? http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
dumbasses making stupid claims in an effort to ruin one of the best things about tivo...]]>May 5th 2006 8:39PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 5th 2006 8:40PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 5th 2006 8:43PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/Mar 27th 2008 9:04AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 5th 2006 8:48PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/It is nice to see these stories, kind of like when Harry Shearer reads from the trade magazines on le show.]]>May 5th 2006 9:02PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 5th 2006 9:03PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 5th 2006 9:08PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 5th 2006 9:10PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
]]>May 5th 2006 9:10PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
The figures probably come from the difference between the number of viewings of the commercials if no one had DVRs and the number of viewings missed when they're skipped.]]>May 5th 2006 9:12PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
"People getting up to make a snack during the commercial break to cost $8 billion in TV ads this year?"

People don't watch commercials wether they have tivo or not. When I didn't have tivo i'd spend my commercial time reading a magazine, making a snack, going to the bathroom or any other non-commercial watching activity i could find.

I remember when I was young they came out with "cable tv" and the whole gimmick was that we PAID so we didn't have to watch commercials... then one by one they added commercials and now we PAY to watch commercials LOL. Greedy bastards can stick it as far as i'm concerned.

Do whatever you want to Tivo. I'm still not watching your silly commercials.]]>May 5th 2006 10:03PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
]]>May 5th 2006 10:06PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
I thought the earlier announcement by ABC to release their shows a day after airing on TV on the web for free, with a few commercials that are interactive, was absolutely brilliant. Sure, I would love to watch without the commercials, and I generally fast forward at home on my DVR, but being able to watch TV via the web is really cool despite the (few) ads. The quality of the picture was excellent and I didn't notice any lag while streaming. Someday maybe TV will be streamed via the internet on demand, vs having to wait for the day and time of the show. ]]>May 5th 2006 10:17PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/Make more interesting adverts that we may actually want to watch (like Virals) or embed your product into those shows we love to watch :) remember TiVo got a big promo from Sex and the City. Problem is we may start getting corny one liners in TV shows akin to Jim Carrey's ' The Truman Show' ... imagine on CSI, Grissom looking at a dead body with all the bloodstains then takes a pause and looks at the camera and says .. **** Bleach - helps gets rid of unwanted stains - even blood' .. haha fuuunneeee..]]>May 5th 2006 10:39PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
For my two cents, its time companies start putting those advertising dollars toward improving the quality of their products, or improving the quality of their service.]]>May 5th 2006 10:45PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 5th 2006 11:24PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
Guess what networks? If I am forced to watch a commercial with my 8300, I pop up a window and watch another channel! Maybe having 12 minutes (guess) of commercials an hour is too much?]]>May 5th 2006 11:26PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
I watch alot of tv, and havent watched an ad in months.

i have mce installed and hooked up to my main tv, and just record everything.

i guess im probably just feeding the moment when we start seeing ads on a bar at the bottom on the screen during a show.
hahaha, thats going to piss off alot of plasma owners. ]]>May 5th 2006 11:35PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
Same as music/movie piracy doesn't "cost" anyone money, it just theoretically counts against the companies' own projected income.]]>May 5th 2006 11:44PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
Maybe they could bring that law back? Most people would welcome a short break every 15 minutes. No. Too easy. Advertisers aren't that smart.

Well, there's a hard lesson learned. Now that we have DVRs it's tough shit for the irresponsible advertisers. Go waste your money on banner ads (which our brains ignore, by the way). Democracy wins again. Har har.]]>May 6th 2006 12:13AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
(DVR/Customize Google/No Flash/Ad Block user)

;)]]>May 6th 2006 12:56AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 6th 2006 1:21AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
That way, they see the commercial or miss part of their show. its totally brilliant
]]>May 6th 2006 2:09AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
I personally have never bought anything from a commercial, and a commercial has never influenced my desire to buy something, infomercials on the other hand...Well...I'm a hopeless romantic in that category.

I generally watch commercials if they entertain me, there's quite a few creative ones, it's mostly crap though, so I might flip channels until they're over.

I love how they determined these numbers, kind like how they determined people pirating things to amount to huge losses, as if to assume everyone would buy these things otherwise was a given. Oh, poor shmucks.]]>May 6th 2006 2:22AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 6th 2006 7:38AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 19th 2007 12:29PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 6th 2006 8:37AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/Quote:
>I guess Tv must move to popups and permenant
>banners to get the advertising revenue back up

They pull that crap and i'll boycott any products that appear in the banner.

]]>May 6th 2006 9:45AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 6th 2006 10:34AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
And for the record, a lot of people own tivo for reasons OTHER than fast forwarding commercials. I work approximately 12 hours a day, i own a tivo so i can watch tv shows on my schedule (although i do fastforward commercials, that is just an incidental benefit).]]>May 6th 2006 12:25PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
It's kind of like spammers that send me ads for Viagra. I don't need or want Viagra, and I've set up my filtering to block any emails with the word in it. Considering I try so hard to keep this stuff out of my way, why do they bother spending so much effort getting around my filters by spelling the word any number of ways? Shouldn't it be clear that if I filter it, I don't want it?]]>May 6th 2006 1:04PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
http://eoffers.blogspot.com]]>May 6th 2006 3:28PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
Thank you! That is the MOST intelligent thing anyone has posted about, annoying commercials in years. Why the hell can advertisers get this ONE HUGH point through their stupid thick heads? Commercials worked fine when TV was free (using bunny ears). However, TV is NO LONGER FREE!! WE, THE VIEWER PAY FOR TV!!!!!! Cable (Satellite) is about $100 or more month. We allow YOU to put commercials on TV (only because we're used to seeing them), not the other way around. I'm tired of this same old argument that, "advertisements pay for bluh, bluh, bluh" speech, because it's getting old.

Personally, I've been watching less TV, not more, because of my DVR. So all of these lame little tricks and schemes that advertisers have been pulling to get our attention, is going to backfire on them when WE (the viewer) stop watching television altogether. I know a lot of people who don't watch television at all. Nobody talks about TV shows at work. They all talk about DVD's of the TV shows, they've rented. This article is both WRONG and insulting. You idiots are simply rearranging deck chairs on the Titanic, and you better learn how to paddle.
]]>May 6th 2006 7:00PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
Its pretty much the same stupid argument that the MPAA and RIAA make about "downloaders" and "pirates". They claim these two groups are costing BILLIONS in lost revenue. BULL! These very groups are NOT purchasing their movies and music so you have to believe that one must first make the revenue in order to lose it! Right?

These numbers are thrown out there for stupid and uninformed legislators who get lobbied with more than the BILLIONS these organizations claim to lose on whoever they can find to lay the blame on for their out-of-date business models.]]>May 6th 2006 7:40PMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
And shotgun targeting, as Evo pointed out, means over 80% of adverts have no connection with my life --- and another 10% may but are nonetheless (I cannot afford a new Lamborghini even though I drive) irrelevant.

But no doubt the attempts to force us to view ads will continue, as they have since at least the Betamax case. The two I am particularly [UN]fond of are the secondary coded ads that show up in fast-forward mode, and the one that disables fast-forward if a segment (ie, advert) is so coded. ]]>May 8th 2006 9:06AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/May 29th 2006 9:11AMhttp://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/http://www.engadget.com/2006/05/05/commercial-skipping-to-cost-8-billion-in-tv-ads-this-year/
I hope they lose more.]]>May 19th 2007 12:22PM