From our luxurious blogger pad here at the Ramada in sunny California, a mysterious building located some two miles from the convention center begs to be noticed. Being the rowdy, desperate gamers that we are, how could this NOT get some attention?

Dated design scheme or mystifying viral ad campaign? We know the chances are null, but through this video game blogger's lense, it looks like Sony's iconic control scheme. We'll keep our eyes posted for more found gaming as E3 mania takes over LA.

[Ed's note: "Whatever it is I think I see... becomes a Tootsie Roll to me."]

This article was originally published on Joystiq.

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