Muze and MobileVideoNet have launched a system for broadcasting videos to cellphones via Bluetooth. The system consists of independent units that form a video area, within which MobileVideoNet's 3GP videos are randomly pushed to any Bluetooth devices that are detected. Cellphone users first receive a message asking them if they'd like to receive the video -- if they reject it, the system apparently remembers it and won't spam you in the future. It also keeps track of which videos have been sent, so you presumably won't get the same one twice.

[Via picturephoning.com]

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