"Thank you, Microsoft, for helping us in taking consumers online," he said to Mercury news. "The most important thing for us is to make sure online is an integral part of the experience. It's not a 'nice to have' feature. It enables new businesses."
Even though the Xbox 360 and PlayStation 3 will soon be going head-to-head, it's obvious that Sony and Mr. Hirai believe that this is a collective endeavor all the same. Think of it as competitive synergy. Of course if that's not the case then at least he's putting on a good poker face.