Japanese enjoy in-flight DS action

Japan International Flights (JAL) recently announced a promotion where in-flight-modified DS Lites would be available for use to passengers who choose to fly with the company during the period of June 1st - August 31st of this year. Only 4 games are available at the moment, such as Mario Kart DS and DS Golf.

Now, I'm no scientist, but I'm pretty sure that us Americans fly more than anyone else. So why not introduce this kind of promotion over here in the states? Imagine Business Class travelers being handed a DS Lite with Brain Age upon taking their seat! Isn't that the type of person that Nintendo is trying to get the DS into the hands of?

[Via Newlaunches; Thanks Steve!]