http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/ Engadget Comments for Toshiba taking $200 loss on each HD-A1, sez iSuppli http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/Jun 23rd 2006 1:08PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/I wish companies would stop forcing overpriced beta versions of hardware and software to market.]]>Jun 23rd 2006 1:19PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/
I find that hard to beleave!

No way they would sell them to bestbuy for 314.]]>Jun 23rd 2006 1:32PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/Jun 23rd 2006 1:32PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/
http://www.bestbuy.com/site/olspage.jsp?skuId=7652523&type=product&id=1134699969167]]>Jun 23rd 2006 1:41PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/the people making the estimates use the bulk pricing for the parts]]>Jun 23rd 2006 2:00PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/Jun 23rd 2006 2:08PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/
Sony better get their act together and put out better looking Blu-Ry titles]]>Jun 23rd 2006 2:33PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/Jun 23rd 2006 3:08PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/
I would add $50-100 for advertising and PR.
Anyway, Toshiba seems to want to be #1's in HD DVD branch and with such 'discounts' they'll succeed.]]>Jun 23rd 2006 5:09PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/
Remember also that Toshiba makes millions of laptops with most of those chips in them, so they get preferential pricing from the suppliers.]]>Jun 23rd 2006 6:47PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/
A lot of people thought that Blu-ray was gonna be the slam dunk winner, but it definitely looks set to be more of a fight than that. Blu-ray movies don't seem to have any real visual superiorty to HDDVD, but they are the clear victor in total storage. Contrairly(sp?) wise HDDVD is of course visualy the same, but its the clear winner in cost, whether you go 360 external OR stand alone console player. Each tech has a strong point.

Personally I think the HDDVD camp should just go balls to wall and play their strategy of price to the hilt. RELEASE/SUBSIDISE THE HDDVD BURNERS, and pirates will do the rest. Once people can start getting pirate copies of high def movies for $10 - $15 bucks on HDDVD it will be the obvious choice. And once they see how dodgey the pirate DVD industry is, they'll buy factory pressed HDDVD's of the movies they REALLY want to see.

As for the Blu-ray camp, ie Sony, well...they already have virtually the entire future of their company riding on the PS3 (which even many staunch Sony fanboys love to HATE), it's sales, and it's ability to make both Blu-ray and Cell profitable, so they already are balls to wall. I guess they just have to hope they gambled right.

Then again, maybe the little part of me that remembers Sony's glory days with fondness will be right. Maybe the PS3 as we've seen it is a smoke screen, a hoax. A misdirection to pull the wool over sly fox Billy G's eyes. And come launch day a fantastically inovative, physically attractive, genuinely cool, and reasonably priced piece of kit will drop out of nowhere with 'PS3' written on it (in a non 'Spiderman Font')....

But to tell the truth, I'd actually rather see THAT happen with a Dreamcast II instead...]]>Jun 23rd 2006 9:45PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/
I would trust the pros that do the research. Bryan you have the wrong idea, PCs cannot be compared with media players or consoles or anything.

People like Bryan and anyone trying to say the numbers are wrong or telling professionals that they aren't conducting these studies correctly are all fanboys, and they're just stupid because they actually think that the $200 loss is a bad thing. It's only bad for the company, like I and many others said. Consumers win.]]>Jun 24th 2006 2:11PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/
To the guy comparing the cost analysis to his home PC build cost - those are VERY high volume commodity items in your PC - that's the difference.]]>Jun 24th 2006 4:26PMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/
Idiot.

]]>Jun 25th 2006 1:08AMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/
Also there's economies of scale to think about, sure making 1 will cost a lot, maybe even 10,000 will cost a lot but down the road when your bashing out 100,000's then costs come slamming down.

I'm personally happy about it, I reckon that HD DVD and Blu-Ray players cost about the same to make. Isn't it nice that one of the groups understands its a lot of money and is willing to take the hit on price as a loss leader. Rather than Blu-Ray insisting on grabbing every bit of profit they can in teh early days.

]]>Jun 25th 2006 8:26AMhttp://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/http://www.engadget.com/2006/06/23/toshiba-taking-200-loss-on-each-hd-a1-sez-isuppli/

Keith
http://www.eHDMI.com]]>Jun 26th 2006 11:18AM