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Why are there no famous video game critics?

Wired's Clive Thompson deals with Chuck Klosterman's Esquirepiece exploring the possible reasons why there are no prominent video game critics. From the article: "Brilliant critics... [are] nurtured and hired by editors who care about the medium. Today's mainstream editors mostly neither play games nor think about them much. When they do, they regard games either as juvenile fluff, or dangerous mind-control technology that is programming a kill-crazed generation of moral zombies."

Mr. Thompson continues by saying he "can't wait to read" the first respected game critic when he comes. Let's see; a self-proclaimed game expert subjectively telling me what games are good or not? No thanks.

See also:
Ebert: video games inherently inferior to film and literature