With dwindling Hollywood support and anemic sales dragging it down already, the UMD format is unlikely to be pleased by news that all Target stores will cease selling films stored on the proprietary PSP format. Though UMD games are quite safe, this latest move is likely to cast further doubt on the format's viability in the realm of movies. Those looking to place blame will likely find some good targets in the pricing of the discs, the general lack of bonus features compared to their DVD counterparts and the fact that for Universal Media Discs, they aren''t very "universal" at all.

One retailer's move is hardly a death knell for UMD movies, but perhaps the PSP would be better off by forgetting Hollywood and shoving its solid games library (which has made great strides in the last few months) back into the spotlight. Of course, those already enamored by portable movies should probably rush to their nearest Target before the shelves are empty and the format forgotten. Here are some of the titles you might want to remember it by (all chosen at random, of course):
  • Cheaper by the Dozen
  • Crash
  • Cruel Intentions
  • Cursed
  • Doom
  • Dumb and Dumber
  • Gone in 60 Seconds
  • Never Die Alone
[Via PSP Fanboy]

This article was originally published on Joystiq.

Honey, get the camera...it's Wii's first ad!