Microsoft and Bioware have seen fit to treat the unwashed masses who didn't get their hands on Mass Effect at E3 this year to a video, now available on the Xbox Live Marketplace or (convenient for those of you with an allergy to Microsoft's newest console) embedded in this very post.

Remember when we said "Bioware really went to town with the facial animations, something which immediately becomes obvious when you start whipping out your gun and shoving it in people's faces in your efforts to get information"? Yup, so do we, and it's apparent in this demo footage. With Bioware's impressive resumé, including Xbox hits Knights of the Old Republic and Jade Empire, Mass Effect is looking like a sure thing this holiday.

This article was originally published on Joystiq.

Today in Joystiq: July 12, 2006