http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/ Engadget Comments for Microsoft's Argo, Pyxis, Zune and Alexandria -- confused yet? http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/
Ha Ha!



Nice to see that they've raided the Benetton stock photo archive for their ad campaign. (Assuming that's a real campaign photo.)
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Its a bad poster, I don't mean to rude but it really doesn't mean anything unless you open your mind.]]>Jul 21st 2006 12:06PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/Jul 21st 2006 12:08PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/Jul 21st 2006 12:14PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/
-*I Hate Ad jerks!*-]]>Jul 21st 2006 12:16PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/
"[Pyxis] is a rumored iPod nano competitor, with similar size and functions, but the addition of video support."

So, let me get this straight, assuming I'm willing to waste disk space and power consumption on video, why would I want to watch a video on a screen that tiny.

I suppose it kind of points to how they expect Americans to use a product now. I mean, the "WALKMAN" made sense, because that's what people did. They'd use it while walking/exercising. I guess now these portable devices are just for losers riding the bus/subway and people who try to avoid human contact at all times.

PS. I own a nano because I wanted to listen to music on my bicycle rides, though I suppose I *COULD* watch tiny videos on it while riding too.]]>Jul 21st 2006 12:20PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/
1. The devil is in the details and Microsoft does not goes for details. As with many marketing oriented companies the product should not be perfect - it should be good enough. That is not enough for people who have seen higly styled iPods or who have experienced the ease of iTunes / music store.

2. Very very few companies understand what their customers want. The bigger the company - the bigger the arrogance - the more they think they know what their customers want. As a consultant in telecom / IT industry I have witnessed huge corporations ignore market research results and go to market with most stupid idea possible. Microsoft is no different. They do not listen to their customers and that will ultimatelly bring failure in their endevour in music / video world.

Too bad Sony rejected iPod licence when it was offered to them.]]>Jul 21st 2006 12:34PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/

The "you have to buy a new iPod at least once a year" was a deliberate misquote by Jobs and that was beating to the ground as being such, a misquote. Consumers decide if you need to buy a new iPod every year, not Apple.
]]>Jul 21st 2006 12:36PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/
http://www.youtube.com/watch?v=IS4qlYwTdnk]]>Jul 21st 2006 12:46PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/Jul 21st 2006 12:46PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/
But what do the homeless urchins in the photo have to do with this thing? ]]>Jul 21st 2006 12:46PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/
Video on a screen that small is pointless. As dave95 said though, they are going to have to add it to stay competitive with everyone else.

Maybe Apple won't do it though. Go against the trend. Could be damaging. Or it could work out, remember the floppy drive?]]>Jul 21st 2006 12:47PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/Jul 21st 2006 1:00PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/
whether or not one can call it a "culture", the hipster douchebag set in that poster is totally crying out for a mediaplayer that is the underground new cool to thwart the apple cool. and what could be more hip, underground and anti-cool than microsoft? oh, and where's the love for the douchebags with the gotti haircut and striped shirts hanging out?

]]>Jul 21st 2006 1:14PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/
Also, I'm completely smitten with that girl in the middle of the photo :)]]>Jul 21st 2006 1:20PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/
Companies that try to force cool on us end up looking un-cool. Think about K-Swiss ads with kids in the urban community holding their K-Swiss. http://www.kswiss.com/
The thing is no one in the urban community (the so-called hip, cool, trendsetters) wears K-Swiss, so they end up looking like un-cool posers.

The kids in this photo look like "posers", trying to push cool. You don't push cool, it is not up to a company to tell us what's cool.
]]>Jul 21st 2006 1:37PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/Nov 5th 2006 10:42AMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/it's pretty sad, because most of them are middle age women and too fat to squeeze into those skimpy clothes.
]]>Jul 21st 2006 2:01PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/Jul 21st 2006 2:10PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/ The 'people' in that ad picture, look neither entertaining, nor entertained.

If that is the "Future of Entertainment", I'm stocking up on paperback books...]]>Jul 22nd 2006 2:33AMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/Jul 22nd 2006 1:06PMhttp://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.engadget.com/2006/07/21/microsofts-argo-pyxis-zune-and-alexandria-confused-yet/http://www.zunemax.com/forum/index.php]]>Aug 18th 2006 6:52PM