http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/ Engadget Comments for AMD to shed ATI brand? http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 5:29PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 5:32PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 5:33PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 5:38PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 5:48PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 5:59PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 6:04PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/
AMD+ATI=ATD, or
AMD+ATI=AMI]]>Aug 7th 2006 6:06PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 6:15PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/
And why the hell would they "compromise"? AMD owns them, and they'll do what they need to do to promote their name brand.]]>Aug 7th 2006 6:18PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 6:21PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 6:25PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 6:29PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 6:31PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 6:34PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 6:53PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/
At the end, it will either mean they win market share, or that nVidia makes the most of it, since it's the last graphics card maker. If Intel continues to lead the market, then an nVidia graphics card configuration swill be more common than in the last decade.

Of course, it's only a matter of time until Intel buys out nVidia.]]>Aug 7th 2006 7:33PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 8:11PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/
Anon refused to sign his comment, which is unfortunate since I can't call him out by name as an even bigger idiot who clearly knows nothing about business.

Many well known company names were formed as "compromise" names following a merger or acquisition:

To name a few:
20th Century Fox
Alfa Romeo
Arcelor
LG

There are many more...]]>Aug 7th 2006 8:29PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 8:39PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 8:39PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 8:51PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/
It is always the ones that cry "idiot" that are the true fools.]]>Aug 7th 2006 9:28PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/
Apparently hey haven't really counted on this muscle move forcing OEM customers to use nvidia instead of the ATI GPU they would have happily included otherwise.]]>Aug 7th 2006 9:57PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 10:27PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/
You forgot to mention "Moland Springs". Remember how that turned out? ;)]]>Aug 7th 2006 10:30PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/
There does seem to be a trend of AMD chips/ATI cards and Intel chips/Nvidia cards going together as the norm, but there are many cases when this isn't the case. I think AMD would be hurting both their AMD and certainly would be hurting ATI, so I hope ATI shareholders or some oversight group out there can squash this from happening (I don't care if they merge, but I see it as just giving Intel/Nvidia a boost and they are already doing well).

- Tony R.]]>Aug 7th 2006 10:35PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/
Lucky/Goldstar did not acquire its new name by result of acquisition. After decades of using the Lucky brand name domestically and the somewhat more dignified Goldstar name off continent, they shelled out big money to establish one identity to use worldwide. The specific logic behind using the inital of each brand as a corporate name has never been explained to this journaler.

And you forget Mercedes-Benz.

ATI or AMD Graphics Divison or whoever they become, better get on some X-windows "drivers" or they'll lose that 6% of the market. When N-vidia is bought by Intel, that's when I get sick.

AMD, ATI, etc., please make available to me an AM2 board with pretty hot on-board graphics and everything will be all right.]]>Aug 7th 2006 10:47PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 7th 2006 11:36PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/
It may be a risky move, but they're not dumb.]]>Aug 7th 2006 11:39PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 8th 2006 10:29AMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 8th 2006 1:02PMhttp://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/http://www.engadget.com/2006/08/07/amd-to-shed-ati-brand/Aug 8th 2006 8:40PM