The video, intended to give GameCrazy employees the inside information on how to sell games, is a mock-up of an ESPN presentation. It opens with two announcers: Keith Croft and Bobby Payne, who call the shots and raise eyebrows to signify their seriousness. The video outlines the five "keys to the game":
- Hardware: Help gamers (and parents of gamers) pick the right console for them to "keep them coming back for more accessories and games." This section contains a mock-up dialogue between a GC employee and a mother looking to buy a console for her son. She wanted to buy just games, but then realized that her son doesn't own a console! Don't worry if you get lost for a moment, all action will stop and the announcers will cue you in on what's happening.
- Used Games: GC "employee" Gail convinces a saavy Madden fan to save $10 by buyin the used title. As the video says, used games are major money for GameCrazy and major value for the customers.
- MVP: Their special membership. A customer who admits to usually shopping at Best Buy figures he'll give GC a try. Keith wonders aloud if this guy is "a possible big box convert" and eventually he pays the $20 so he can sign up for Saturday's Soul Calibur tournament.
- Trades: I might have missed this while trying to find a screwdriver to insert into my frontal lobe. I think it was just mixed in with the rest.
- Pre-orders: Generic Girl #1 comes in looking to pre-order the latest Final Fantasy but doesn't want to pay money. Fortunately, she has virtual money by merits of past trade-ins on her MVP account. The guy pre-orders the game for her, gets her to buy Kingdom Hearts,
and totally gets her phone number, dude!
Who is Zelda Scott? The on-the-floor correspondent helping Croft and Payne talk to the GameCrazy employees presented. She must think she has some grasp on pop culture. Let's take a look at some of our favorite phrases:
- "They can't hate on our used games."
- "Gail is getting extremely jiggy with it by going for the MVP."
- Give it up G-Unit, you showed some mad skills there."
- "Tru dat, girl. [To Croft and Payne] Homeslices?"
- "Bling Bling!"
Don't forget to check out the very last scene after the credits roll, at around the 16:10 mark. Scott delivers a very painful rendition of "Rapper's Delight."