With the release of Madden '07 this week, Giant Mag explores 10 reasons why the football game sucks and how to make it better. From the article: "You know, the technology exists to take that about-to-be-obsolete copy of Madden '06 and add this year's rosters changes and schedules, all for a modest fee. It's called Xbox Live Marketplace, and it's a shame EA doesn't allow people to make their old games new again."
But if EA did that, they couldn't sell $50 rehashes (and it's a rehash unless significant game improvements happen says Giant Mag). So to slightly paraphrase Mr. Madden, "At the end of the day, the [publisher] with the most money wins." Boom!
[Update 1: corrected grammer in headline]