PSP ads continue to entertain and perplex

I love quirky foreign commercials as much as the next guy, but this one is semi-disturbing. Most commercials try to make you believe that using the advertised product will make you famous or rich or attractive or all of the above. Bucking that feel-good product association, Sony goes against the grain and shows a PSP owner going through an involuntary and violent metamorphisis into F1 racing legend Fernando Alonso. Creepy. And what's with the PS2 logo at the end?

This article was originally published on Joystiq.