Wednesday morning at the Austin Game Conference it was announced that World of Warcraft has hit 7 million active subscribers world-wide. And while the number doesn't surprise me - as we've yet to see an MMO present a serious challenge to WoW's dominance of the genre - such large figures are rather staggering. Despite all of the technical issues and player complaints, the game's popularity has continued to grow on a large scale. (The game only announced it hit 6 million active subscribers at the beginning of March, this year.) So congratulations, Blizzard, on another million players!