http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/ Engadget Comments for New DVR patent helps advertisers get their pitch across during fast-forwarding http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/
]]>Sep 11th 2006 12:39PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/THE BEST JUICE]]>Sep 11th 2006 12:45PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 12:58PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 12:58PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 1:02PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 12th 2006 10:29PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 4:56PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 1:09PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 1:26PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 1:22PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 1:43PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Will there competition for the fastest-ad-beating-fast-forward?

Or alternatively, can't we just skip the pre-determined time allocated for ads? a skip forward 10minutes button!

And here's another idea, how about a clever device that’ll detect when your program begins again?

All this will undoubtedly lead to more subliminal advertising embedded in the programming.
]]>Sep 11th 2006 1:53PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 2:03PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/
Now, I'll know exactly what content to look for and skip. There will be a flurry of open source players designed to detect and skip the commercial entirely.

]]>Sep 11th 2006 3:05PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://youtube.com/watch?v=J6mGfqJAt0s]]>Sep 11th 2006 2:36PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/
So instead of giving up and trying to fight the DVR craze the adverts need to get more creative and cut down on the number during a show. Do I really need to see whats on your fall lineup 10 times during a half hour show. Another solution might be "this show is brought to you by x" If its a show you like and a product you could you and they sponsered your favorite show then the product might gain some loyalty out of you.]]>Sep 11th 2006 2:45PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 3:43PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 11th 2006 4:06PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/
Until then skip...skip...skip...skip...opps, backup.]]>Sep 11th 2006 4:58PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/
http://greedoneverfired.blogspot.com/2005/07/2-ways-to-beat-tivo.html

No worries for me. I am on ReplayTV. The Linux of DVRs :).]]>Sep 11th 2006 9:13PMhttp://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/http://www.engadget.com/2006/09/11/new-dvr-patent-helps-advertisers-get-their-pitch-across-during-f/Sep 12th 2006 11:28AM