http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/ Engadget Comments for Embedded RFID to smack-down DVD piracy http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 2:38PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 2:41PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
Stopping encryption of DVDs entirely and doing day-and-date movie releasing would net them greater profit, but they seem to have closed their eyes to any such ideas.]]>Sep 16th 2006 2:41PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 3:00PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
Great idea, guys. I'm not buying another DVD player. Period.

Oh, and I love this quote:

U-Tech described this as the "real end game" for the chip-on-disc technology, which would "eliminate optical disc piracy in the entertainment and IT sectors".

Guess they should just give up now, if this is the "real end game", because it'll be cracked in a few months tops.]]>Sep 16th 2006 2:47PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/I have a massive collection (about 600 discs) which I've collected from all over the world - I would never have been able to do this if this system were in place.
This is less about piracy and more about trying to protect their distribution markets.
Screw them and their movies]]>Sep 16th 2006 8:35PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
I totally agree otakucode. I would be willilng to pay a premium for a 24-hour movie as long as it was an actual new release and not something that has been at BlockBuster/NetFlix for 1-2 months anyway. But until that happens, I will continue to use ThePirateBay to get my new releases. :-)]]>Sep 16th 2006 2:50PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 2:58PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
As for releasing new movies in cinemas for download, don't the movie industries only make a small percentage of the ticket price anyway? Or is that the cinemas themselves? Anyway, I think it would be more lucrative to do VOD, or something like that since your target audience would be wider. We don't want to get off our lazy duffs to drive down to the cinema. We want it in the comfort of our home. When will they realise that?!]]>Sep 16th 2006 3:00PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
I'd rather have the physical movie to play at my leisure--but not if it means they all come with embedded RFID chips. I refuse to be subjected to this technology--and I won't pay for it.]]>Sep 16th 2006 3:06PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 3:06PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
Yet another DRM that will be cracked and only hurts consumers, not pirates.

Imagine how cheap DVDs could be if studios simply saved all that money they wasted on worthless DRM schemes.

The whole idea of DRM such as this for the masses is a logical boondoggle. DRM has done nothing to prevent those who want to pirate and only made it more difficult for those who weren't ever going to pirate int he first place. So it hurts those who already pay the bills and does nothing to deter those who never intended on paying the bills.

Studios just can't seem to get that through their head. Mark Cuban is the man to look for to see how movies releases will be in the future. He's ahead of his time.]]>Sep 16th 2006 3:09PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
But who can blame them to make the hollywood studios shove lots of money up their ass in the next vain attempt to fuck us in ours.
]]>Sep 16th 2006 3:15PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
Dumbshits. If you can read it you can copy it. I really hope there is a special place in hell for these people.]]>Sep 16th 2006 3:19PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
I have to admit that I read these things with mixed emotions. It's irritating to see things that don't work being foisted on both multimedia content and hardware corporations and consumers. On the other hand, it's hilarious to see such incredible incompetence and misunderstanding of something that represents simple human nature. If they want people to buy things, they should figure out what people will pay for what goods or services.]]>Sep 16th 2006 3:25PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
"As for releasing new movies in cinemas for download, don't the movie industries only make a small percentage of the ticket price anyway? Or is that the cinemas themselves?"

On "A" releases (say Pirates 2), the theater makes 0% on the ticket, 100% goes to the studio for at least the first 6 weeks. Depending on the title, then 10 - 20% will go to the theater. Hence why concessions are so high and they ban "outside food and drink", that's their true revenue stream.]]>Sep 16th 2006 3:26PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
So I would then have to pirate the material instead. Yeah, great move, geniuses.

Not gonna happen either way... what a waste of everyone's time.]]>Sep 16th 2006 3:26PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 3:48PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 5:36PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 4:04PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/September 15, 2006 4:15 EST
This patient has expired.]]>Sep 16th 2006 4:13PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/"Press ON to start"....."please enter your password and bank account number"....."please put your finger on the fingerprint reader"....."reading fingerprint"....."analyzing blood sample"....."Welcome Mr Smith, please make sure you are the only viewer in this room. Our thermal sensors detect another human presence, please ask your family to kindly leave the room"....."please insert disc"......"reading RFID tag"......"connecting to the Warner database"....."your DVD has been identified as legal, please wait"......"connecting to the RIAA database"......"your DVD has been identified as legal but the random pirate generator identified you as a pirate, $6,500 will be taken from your bank account, and another $87,000 to help us face the daily $9 billion losses we face everyday - curse those pirates - please wait"....."connecting to the Micro$ft network"...."you have received the authorization for a one-time use of your DVD, in order to disable the DRMs, you have one second to enter the following code on your remote control: Xw4fRk809nC2Mw/&#f874n^cdR394ZpLliI24"...."sorry, the code you entered is not correct, your DVD will be destroyed along with the DVD player"...."your total for 1 identification, 1 RFID reading, 3 connections and 1 DRM keys comes to $62,000 +tax. This amount will be taken directly from your bank account"....."imminent auto-destruction, please stay away from the DVD player, injury or house-burning may occur. And remember, piracy is wrong"

lol]]>Sep 16th 2006 4:18PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 4:25PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/That has to be the funniest thing I've read in a long time! And i can see that happening too.

I remember people saying a few years back that copy protected cd's would stop piracy. It didn't clearly. I have a feeling that we will be looking back and saying "copy protected Blu ray and HD-DVD? Dont make me laugh" There will always be a work around, someone just has to find it.]]>Sep 16th 2006 4:45PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Put the dvd in my pc.
Start dvdshrink.
Save output file to a separate folder for each movie. no need for RFID then.
250GB harddrive is what, $50 or $60 now? That holds about 50 dvds worth of movies. true, not HD-DVD or blu-ray, but still.

alternate way: rip dvd to ipod format and watch at work. no need for RFID.

yeah, this is gonna bomb BIG TIME. ]]>Sep 16th 2006 4:49PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Feb 16th 2007 11:17AMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 5:16PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 5:43PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/"I, for one, would welcome the new movie industry overlords into my home!"

damn! you beat me to it]]>Sep 16th 2006 6:00PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 6:53PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 7:55PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
I like how they have dicided to do this after the recent news about how easy it is to copy rfid info.]]>Sep 16th 2006 7:57PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 8:25PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 8:53PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/]]>Sep 16th 2006 9:04PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
MPAA, RIAA, etc. - "We have NEW piracy provention in XYZ technology that's so much better than ZYX technology of yesteryear! It only cost X million dollars to implement (for *us*), and we think it will recoup the losses from implementing ZYX technology."

This kind of logic would get you flunked for any descent university, and even some highschools. Stop it.]]>Sep 16th 2006 9:07PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 17th 2006 5:11AMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 9:10PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
What a bunch of losers. ]]>Sep 16th 2006 9:25PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 16th 2006 9:35PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
apart from the size of our market being a mocrocosm of the us in style* surely this would invalidate the rfid idea?

i can't imaginge people are going to want to have dvd players that phone home all the time.

*apart from legal tv/dvd downloads where we lag shamefully behind]]>Sep 16th 2006 9:52PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
Without a radio sensor, an RFID chip is useless. What an RFID chip will do is notify security at Wal-Mart that 20 packs of Gillette razors have just been removed from the shelf if the shelf has a radio sensor. Or it will notify security that a case of razor blades just left the warehouse.

As soon as you walk out of the store the RFID tag is useless to the end consumer.]]>Sep 16th 2006 10:48PMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/
The Truly Clueless Suits (TCSs) know nothing about the upcoming revolt. I just hope they're prepared to scrap their plans.]]>Sep 17th 2006 12:28AMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 17th 2006 1:45AMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/That is the "future" of dvd's, please. Im tired of the big time studios dick-tating what i can and cant do with MY money and MY time. If i wanted them to decide that for me, i would invite them over for a game of parchessi while i sell my soul to them (read=the devil) and die. Thank You have a nice FUCK YOU!!!!!]]>Sep 17th 2006 1:48AMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 17th 2006 2:32AMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 17th 2006 3:29AMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 17th 2006 8:03AMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Stupid Mother F'ers!]]>Sep 17th 2006 10:04AMhttp://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/http://www.engadget.com/2006/09/16/embedded-rfid-to-smack-down-dvd-piracy/Sep 17th 2006 9:21AM