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<title>Engadget - Comments for Sony offers up interactive DVR advertisements</title>
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<description>Engadget Comments for Sony offers up interactive DVR advertisements</description>
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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[It's a dumb idea. No one will really care. I don't]]></description><dc:creator><![CDATA[Daniel Rozycki]]></dc:creator><pubDate>Sep 24th 2006 9:46AM</pubDate></item><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[Daniel, one out of several billion. I'm sure your opinion is duely noted. :P.]]></description><dc:creator><![CDATA[Deluxe]]></dc:creator><pubDate>Sep 24th 2006 10:23AM</pubDate></item><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[I don't care either. It's still an ad that begs "give us your hard earned cash please? We're not rich enough yet" Yeah, well neither am I, I'll keep it thanks.<br><br>My name is Jeff..<br>I guess that makes it two out of several billion.<br><br>See where this is going?<br><br>Number 3 is just around the corner.<br><br>When we get to several billion, they'll take notice.<br>]]></description><dc:creator><![CDATA[Jeff]]></dc:creator><pubDate>May 19th 2007 12:17PM</pubDate></item><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[Wooo! I just got me one of those KDL40XBR2 LCDs. Woo! Dont know about the ad, but, those xbr2s are the benchmark for 1080p panels.]]></description><dc:creator><![CDATA[OPTICAL OUT PLEASE]]></dc:creator><pubDate>Sep 24th 2006 10:47AM</pubDate></item><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[Considering that not all DVRs work the same, it seems to me the only sure way to replace commercials is with product placement in the show.  The blatant sponsorship of the 1950s might also see a return (Texaco presents?).<br><br>I always find it amusing to read these stories that target the Tivo. That's the DVR they're testing these things on, and since it has the biggest marketshare that makes sense. But it's not a solution that hits all DVRs. The ReplayTV and its philisophical successors don't just allow you to fast-forward through commercials, they actually automatically skip them for you.  So any advertising embedded in the commercial period is skipped, no matter if it's slowmotion or blipverts or whatever.<br><br>MythTV, check it out.]]></description><dc:creator><![CDATA[Gary]]></dc:creator><pubDate>Sep 24th 2006 1:47PM</pubDate></item><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[Why do these interactive things always only work with TiVo? I use Windows Media Center daily, they should be able to make interactive commercials for that too (Especially since almost all Vista's come with it), I mean TiVo has the majority of the market share but that shouldn't stop advertisers from only working with TiVo. Now what I really want to see is advertisements for TV shows turn interactive, so that when NBC advertises their new shows for the fall I can just hit a button to record that show when it comes on.]]></description><dc:creator><![CDATA[Will]]></dc:creator><pubDate>Sep 24th 2006 2:54PM</pubDate></item><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[It says DVR/TiVo in the article: It only works with their own brand of TVs. Media Center may work just fine.]]></description><dc:creator><![CDATA[AndrewNeo]]></dc:creator><pubDate>Sep 24th 2006 3:31PM</pubDate></item><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[I have a Sony DVR. Can't wait to see this (if it works...)]]></description><dc:creator><![CDATA[Kevin]]></dc:creator><pubDate>Sep 24th 2006 5:38PM</pubDate></item><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[The only annoying advertising I need is pasted into every conceivable crack of the engadget website.  No thanks, Sony.]]></description><dc:creator><![CDATA[alfredo]]></dc:creator><pubDate>Sep 24th 2006 5:48PM</pubDate></item><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[If the commercial is stupid in the first place, I wouldn't want to choose between two stupid endings.  Everyone should make commercials like Head On or Formula 9. ;)]]></description><dc:creator><![CDATA[Cade]]></dc:creator><pubDate>Sep 24th 2006 8:16PM</pubDate></item><item><title><![CDATA[Comments on Sony offers up interactive DVR advertisements]]></title><link>http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</link><guid isPermaLink="true">http://www.engadget.com/2006/09/24/sony-offers-up-interactive-dvr-advertisements/</guid><description><![CDATA[If you're skipping ads with a DVR, why would care about alternate endings for an ad?  The true answer is you care about neither.  That's why you're skipping in the first place.]]></description><dc:creator><![CDATA[ColorSource]]></dc:creator><pubDate>Sep 25th 2006 11:48AM</pubDate></item></channel></rss>
