SnagU, winner of Cisco Systems and mtvU's Digital Incubator Grant, is a photo-based scavenger hunt using camera phone technology. Players must take pictures matching selected keywords, and submit them via phone for review. I talked with Noelle Weaver, member of a local communications firm, who played SnagU casually over the course of the weekend. She credits her continued interest in the game to its lack of needed attention: "I love the idea that I can play no matter where I am," Noelle says, "be it the line at the DMV or just walking down the street."
Each time she sends in an image, a new keyword gets sent back to her phone. There is no rush for her to send in as many images as possible, as points are rewarded based on creativity, and not just on speed. The game also encourages unique interpretations of the keywords. The word 'eye,' for example, illicited both an image of someone's eye, and a doppler radar image depicting the eye of a storm.