http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/ Engadget Comments for The Engadget Interview: Peter Dille, Sony Computer Entertainment's SVP of Marketing http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Mar 18th 2008 12:18AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 4:37PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 25th 2006 2:56AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
I think what a lot of you fail to see is that the Xbox is still a geek machine. It has the geeky image, the Playstation appeals to the kind of people that don't read engadget! That's why they're not worried. All those people with PS2s don't, on the whole, care much for an xbox. All the news you read on the internet is published by a minority that is disproportionate, and in no way reflects, Sony's target market.]]>Nov 7th 2006 9:42AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 4:47PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
I also dont see what the big deal is with rumble. Its something Ive always turned off except in a few games. Sure its nice to have as an option but Im not going to miss it or even notice its gone.]]>Nov 6th 2006 4:47PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 4:48PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/for example call op AOL support and ask if it is possible to use the AOL service but not exactly install the software. (which in fact you can)
funny as hell]]>Nov 7th 2006 8:51PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/-Luke]]>Nov 6th 2006 5:00PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 4:58PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 5:02PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
BEST. MARKETINGSPEAK. EVER!

"Well, again, we're not focused on competing with the DS head to head against the consumer they're going after. If we were, you'd see a very different top-down strategy. You'd see a very different technology that would deliver to games geared towards kids. Which is for the most part what they're doing. And so when people talk about how we're doing vis-a-vis the Nintendo DS, again, it's not the whole story. We're selling a device to guys our age, who are using it to play games, to play movies, to access video on the net, music, etc. And it's a very different product than Nintendo DS. "

This joker is a LAUGH RIOT. Thanks for the afternoon chuckle, Ryan.]]>Nov 6th 2006 5:03PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
Good luck to Sony. It really looks like they'll need it. No company that I can recall has won a battle of this magnitude with Microsoft. It's all been simply a matter of how long Microsoft has taken to dominate the space, and the 360's doing quite well. Even if the 360 ultimately fails to dominate, Sony still has Nintendo to worry about. I haven't read one piece of negative press regarding the Wii; everyone seems psyched for it.

We're in for one hell of a ride.]]>Nov 6th 2006 5:06PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 9th 2006 1:47PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
1) composite
2) component analog
3) component HD

practically any half modern TV has component inputs anymore. that coupled with a anamorphic mode, and 480i begins to look pretty sweet.
]]>Nov 6th 2006 5:08PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
When asked about VGA cables he says hes not sure and he'll get back to you o it but as soon as u mention the 360
"No, it's not included in the box. I don't think we're offering that as a peripheral. But again, because of some of the USB connectivity we've had questions about keyboards and other things that you could just pop into a USB port, and those would be able to work on day one"
What the hell has usb connectivity got to do with VGA support?

Then when talking about Microsoft announcing 1080p he says "But whether or not it qualifies as true 1080 is a big interpretation." Well its either 1080p or it not, you cant have fake 1080p.

Then when asking about upscaling dvd's t 1080p again he doesnt know until you mention the xbox then all of a sudden "Blu-ray movies are obviously 1080p capable; the Blu-ray player will upscale DVDs"

This guys full of more shit than a airplane toilet after a 8 hour flight with a load of chronic diarrhea patients
]]>Nov 6th 2006 5:20PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
"I'm not a technical person. I think that's what I've read, though."

Great answer. Do you know anything or did you draw the short straw for this interview?

"not compete against a kid machine"

Uh a "kid machine" that's kicking your arse. Most DS owners I know are older than 25 and a lot of them are female (are market the Pink PSP will not win over). Yeah girls wanna play GTA.
People don't realize that it is Sony who started the whole viral "Nintendo is kiddy" campaign.
Guys like this help us to realize who the true "kiddy" company is with their mindset.]]>Nov 6th 2006 5:20PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
just thought I'd give a heads up.]]>Nov 6th 2006 6:44PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
Translation: "We're already losing money on cost vs. revenue per system (like everyone else), and we've definitely maxed out our consumer price points, so we absolutely are not going to burden ourselves with another $5-10 a box for cables."

Quote: "TrueHD."

Translation: "Market-speak for gullible consumers."]]>Nov 6th 2006 5:24PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 5:35PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/]]>Nov 6th 2006 5:35PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
Personally, Im going to buy the Wii and think about the PS3 when they are readily available.

Fuck Microsofts console. I have a 360, and it blows. 1080P support that they added is all upconversion. It looks like my Samsung HD upconversion DVD player. Microsoft also stated that none of the games will use the HD DVD drive. Yet, PS3 will be native 1080P in game. I agree with the statement that the 360 was rushed to market. Its all about the games though. I need to play certain Playstation franchises. Final Fantasy XIII is going to rock. So will Gran Turismo HD. Stop bitching about it, if youre not going to buy it, dont buy it. If you do buy it, and you find out its a piece of shit, then you can bitch.

This is my opinion and I dont give a shit what you think about it. ]]>Nov 6th 2006 5:37PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
HDMI cables are not expensive. Overpriced Monster cables are, but Sony could probably get generic cables by the gazillions for 3 bucks a pop.

It's pretty clear that this is a tactical error by Sony, especially considering how hard they are hammering away at the 1080p angle.]]>Nov 6th 2006 5:37PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 5:49PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
It is important to remember that marketing is not the same as advertising or PR. This guy's job is most likely to crunch numbers to determine where demand will be highest and to track other factors which influence the market. Someone in charge of Sony's image needed to make sure this guy wasn't allowed outside the batcave.]]>Nov 6th 2006 5:50PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 6:01PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 7th 2006 3:17PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 7:51PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 8:28PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
Seriously, I saw a PS3 in a (Japan) Toys R Us yesterday, and played it. It's of course very nice, like a PS2 without any sense of pixels One thing I'm hoping is that I'd be able to hook a PS3 up to a DVI monitor, like the 24 or 30 inch Dell monitors, and get an enjoyable experience. I am a PC gamer, well, a Mac gamer but that's the same thing now (ha-ha), and that's where I game. I hate sitting in front a TV, I hate the idea of buying a mondo expensive TV just to play a game, I hate having to use a controller when a keyboard and mouse are so much better for aiming, and so on. I haven't followed the HDMI thing that closely, but am I correct in assuming that there is no HDMA to DVI, and that I cannot hook a PS3 up to a modern computer monitor? ]]>Nov 6th 2006 8:45PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
There absolutely is hdmi to dvi cables, no problem, just google hdmi to dvi and you'll find cables and converters]]>Nov 7th 2006 9:51AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 10:20PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Jan 22nd 2008 2:19AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
i see also how with halo, j. allard, and online they made you guys turn on sony. you guys dont respect shit, you look down at sony because it has been number one 2 generations running.

you fail to realize microsoft only sells 1,500 xbox360s a week in japan. You fail to see how gears of war could be a bad game, how a duck and shoot game gets repetitive and old, how it looks exactly like a U.T. clone. things have surely changed.

the weak (wii60) try to join forces to derail the playstation, then people say ds beats up psp when the psp costs more and is made for older gamers, kind of like saying bmws outsell porsches when we know bmws are cheaper.

its ok though you can have pgr, halo 3, and gears of war. while i play metal gear solid 4, gran turismo hd, final fantasy xiii, motorstorm, resistance, and virtua fighter 5. dont any of you dare question my passion for gaming you dont know who i am so dont say baseless shit following my post. ]]>Nov 6th 2006 11:30PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 7th 2006 3:17PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
"You don't know me! I do what I want. Don't doubt me, you don't know me!"

Wow.]]>Nov 7th 2006 6:16PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 6th 2006 11:47PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
I think its a bit...I dunno, lame, that you let this guy wiggle/get away with all of that "kid" garbage with regard to the DS.

Then again, after personally dealing with SCEA on the corp level, it doesn't surprise me *at all* how out of touch they are about what people *want* wrt portable gaming. Its more about what they want to sell them.

There should have been a "Hold It!" or "Objection!" in the middle of that missive somewhere, I think.

-K]]>Nov 7th 2006 12:09AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
As for the controller rumble, the implication of technical problems is a good way to hide the real reason: cost-cutting. They're hoping you don't notice the rumble gone, basically.

2 million units for 2006? My best armchair prediction calls this all talk to hype up the unit and keep their partners hyped...at least until the reality spills out.]]>Nov 7th 2006 12:08AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 7th 2006 1:17AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
Who knows with this guy, despite being a marketing guy, he should be well versed in the technical attributes of this system, it being one of Sony's largest ventures in a long time. Can anyone confirm from other sources that ps3 will in fact upscale DVD's?]]>Nov 7th 2006 9:44AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 7th 2006 10:23AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
More consoles for us, I say! (Not that I would afford more than 1, but anyways:) )]]>Nov 7th 2006 11:07AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Nov 8th 2006 4:41PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/He's not sure if the Xbox360 delivers "true 1080p". Hmmm... didn't know there was a fake version of 1080p ;)
---

There is, Microsoft launched one..
A few months ago, they said 1080p were not necessarry, it cost too much resources, and most games would therefore be better in 720p or 1080i.

Now however, every game that has 1080i, is able to display 1080p..

Where are those 'expensive' resources coming from?]]>Nov 9th 2006 5:09AMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/
Sony, THIS is officialy what is wrong with you. You are so far out of touch with your customers and even your own products that it's no longer funny.

We have officially crossed over in to "sad."]]>Nov 8th 2006 2:54PMhttp://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/http://www.engadget.com/2006/11/06/the-engadget-interview-peter-dille-sony-computer-entertainment/Jan 12th 2007 2:43PM