http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/ Engadget Comments for Leo Burnett's rain-sensitive cosmetic billboard http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/Nov 15th 2006 1:49PMhttp://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/Nov 15th 2006 1:51PMhttp://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/Nov 15th 2006 1:56PMhttp://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/
http://www.leoburnett.com/]]>Nov 15th 2006 2:03PMhttp://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/
They had a 3D side profile of the truck on the board covered in some mud like substance. Once it started raining (dont ask me how they knew it was going to rain in LA) the mud started to wash off the truck revealing the shinny red truck underneath.

very clever
]]>Nov 15th 2006 2:12PMhttp://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/
http://www.amazon.com/Jennifer-Government-Max-Barry/dp/1400030927]]>Nov 15th 2006 4:21PMhttp://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/
http://www.frederiksamuel.com/blog/2005/10/playboy.html]]>Nov 15th 2006 6:57PMhttp://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/if the web that is few years old is in its 2.0 phase, why not the same can be for billboards and other "non digital" ad forms?
yes, "billboards 2.0" is the caption for this photo (and the title of a post on my blog, but since it is in italian I will spare the link...).]]>Nov 15th 2006 4:39PMhttp://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/if the web that is few years old is in its 2.0 phase, why not the same can be for billboards and other "non digital" ad forms?
yes, "billboards 2.0" is the caption for this photo (and the title of a post on my blog, sorry it is in italian but here we go: http://barcode.blogsome.com/2006/11/14/billboard-20/).]]>Nov 15th 2006 4:41PMhttp://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/http://www.engadget.com/2006/11/15/leo-burnetts-rain-sensitive-cosmetic-billboard/
Found this great site with lots of weekly comps, any anyone can easily join. :)
Femail.com.au

Cheers
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