The cola wars took an interesting turn today, and Chinese online gaming host The9 showed they have flexible loyalties when it comes to carbonated beverages. The Shanghai-based developer successfully partnered
with Coca-Cola (and pop group S.H.E.) in 2005 to promote the launch of World of Warcraft
, and now PepsiCo wants a piece of China's MMO action.
As part of a new marketing agreement, Pepsi and The9 will co-sponsor a national Guild Wars
tournament and pimp over 10,000 Internet Cafes using decor based on NCsoft's popular fantasy setting. Cafe chaperones
will now have to work twice as hard to keep sticky soft drinks away from the PCs. Beta testing
for Guild Wars
China begins in two days.