Audiovox buys out Thomson's accessory biz, including RCA brand

by Paul Miller, posted Dec 21st 2006 at 2:42PM

It hasn't been all glimmer and glam for RCA of late, with the ancient consumer electronics brand lagging behind innovators in the field, being mostly relegated to cheap also-rans. But there's hope for that once-great purveyor of radios: Audiovox just snapped up the rights to RCA-branded accessories from Thomson to the tune of $50 million, which hopefully means a mild cred boost for the brand. We really couldn't have said it better than Patrick Lavelle, President and CEO of Audiovox: "We believe the acquisition of this business will enhance both our top and bottom line performance and create powerful marketing synergies for our organization." Gotta love those powerful marketing synergies. The acquisition includes 115 employees in North America and Asia, and Thomson also threw in Recoton, Spikemaster, Ambico and Discwasher brands for use on any products and the Jensen, Advent, Acoustic Research and Road Gear brands for accessory products. Audiovox expects the acquisition to pay off in over $150 million of sales in 2007.

Filed under: Peripherals

Tags: acquisition, audiovox, rca, thomson

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Reader Comments (Page 1 of 1)

Neutral

What the... @ Dec 21st 2006 3:02PM

I feel sorry for you and your mother... but spamming engadget.com for this is not really cool.

Neutral

cjrenaud @ Dec 22nd 2006 11:46PM

It's a sad day when a crap brand like Audiovox can boost the credibility of the once-great RCA...

Neutral

Judy @ Dec 23rd 2006 7:50AM

I have never heard of this company, but I worked at RCA for 37 yrs. Then someone thought they would make more money taking it to Mexico, and every where else, because of cheaper wages. I hope they lost there butts. I had to start all over again making $6.00 an hr.

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