http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/ Engadget Comments for Kodak's "gonna turn the schmaltz back up to 11" http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 2:55AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
and yeah, advantix. Good film, piss poor timing on pushing it out on the verge of the "digital revolution".]]>Jan 2nd 2007 3:11AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 3:19AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 3:13AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 3:31AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
Funny, I was thinking Balmer. He half-looked like he was going to start runnning around doing the monkey-boy too.

Decent ad though, the first few seconds had me think it was one of those eyeroll-inducing "back to basics" commercials companies do when their sales performance lags (Chevy *cough cough*)]]>Jan 2nd 2007 4:12AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
This really reminded me of the old John Belushi rants from the early days of SNL. And I'm a teenager, so don't bring out the "old fogey" comments. ]]>Jan 2nd 2007 4:52AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 3:49AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
I'm an avid PX-125 user though... so they better not be leaving my ass behind!]]>Jan 2nd 2007 3:53AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 4:06AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
By force.

Both came back within one week.

Just lay down and die already kodak!]]>Jan 2nd 2007 4:10AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 11:57AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 4:41AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/

http://www.youtube.com/watch?v=D5FzCeV0ZFc
http://www.youtube.com/watch?v=yZWmL0CrkmY
]]>Jan 2nd 2007 4:41AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 8:54AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 5:27AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 5:36AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
Speak for yourself dickwad.]]>Jan 2nd 2007 6:46AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
maybe you could explain how "integrated narrative ordering" is supposed to be useful to ANYONE.]]>Jan 2nd 2007 7:05AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
I used to shoot film, then use my Kodak MC3 multimedia widget to record a commentary and take a digital version of each shot. ]]>Jan 2nd 2007 9:57AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 7:06AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
http://www.youtube.com/watch?v=hIpn0-kTIH0

]]>Jan 2nd 2007 8:59AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
I really hope to see Kodak focused on making a quality product and pushing forward as the new leader in the digital hardware.

Good for you, Kodak!]]>Jan 2nd 2007 9:36AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 9:38AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
Yes, many of the features presented here are potentially worthwhile, but the devil's in the details, and Kodak isn't known for their ability to handle details anymore.

Kodak is a great brand, and a great company. I haven't written them off yet, because they're still at the top in a number of industrial and medical imaging fields and they still have the means to turn things around on the consumer side.

Good luck, Kodak.]]>Jan 2nd 2007 10:05AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
This guy should replace steve jobs! That would make the keynotes more entertaining instead of playing some music at the start and him saying "One more thing..." I can imagine it now... "BOOM! This new iPhone is a fucking phone... AND AN IPOD. HOLY SHIT THIS IS THE BEST THING EVER!!! YAAAAAAAAAAAAAAAAAA!!!!! ]]>Jan 2nd 2007 10:06AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 10:12AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 10:18AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 10:32AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 10:44AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 11:13AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
It is very refreshing to see a multi-billion dollar corporation that doesn't take itself too seriously. Oh they're serious about their business all right, and hopefully Kodak pulls it off.]]>Jan 2nd 2007 11:29AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
For regular ol' consumers like me, Advantix was actually pretty good. Too bad (for them) that digital overtook it so soon.

Good luck Kodak. Make some cool gadgets for us!]]>Jan 2nd 2007 1:17PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 12:20PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 12:07PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 1:01PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/The playing some crap pop song from 10 years ago and talking over it while showing CGI of your product was stupid about the time they started doing it. I can't honestly think of one product I buy that I actually see ads on the tv.]]>Feb 1st 2007 10:28PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
Does this mean Kodak can actually have relevance again? I'll believe it when I see it.]]>Jan 4th 2007 10:15PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
I have a Kodak Z612, their answer to the Canon S3 IS. It is bests the Canon in almost every single feture (including price). Only thing Kodak has no proven to me yet is if it will last as long as a Canon, but for now, they have me as a customer.

Keep it up Kodak!

- Kiteless



]]>Jan 2nd 2007 3:22PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
APS was the first film format smaller than 35mm that was popular at all. Remember Kodak's other formats? 110 and 126 instamatic? Disc? They were horrid, quality-wise. Instamatic didn't have any kind of film pressure plate, so images were often out of focus. Disc used a piece of film the size of a fingernail. Both were attempts to get people to use less film (and less chemicals for processing), but pay the same price. APS sort of worked for a while, because people liked the small cameras. But digital came along and wiped out any advantage. Compact digital cameras can be much smaller than any useful film camera.

Anyway, Kodak has got to be ]]>Jan 2nd 2007 4:37PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/It's like an ex-girlfriend that you still have a soft spot for, but will never go back to on merit alone.]]>Jan 2nd 2007 7:13PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 6:42PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
Still I like how they made fun of themselves with style. I hope it's not all lip service. I hope Kodak really does a 180.

Of course, HP had a nearly indentical pep-talk several years ago when their stock was at a all-time low. They said they had all these patents for new photo technology that would change the world of digital photography and that new products based on these patents will usher them as a leader in the digital camera market rather than a distant follower. Guess what? All talk. Not one product with this ground-breaking technology ever saw the light of day. Their digital cameras are even worse in comparison to their rivals than even 3 years back. Pathetic.

Kodak and HP treat the digital camera market like Ford and GM treat the domestic car market. Rather than compete on technology with the Japanese, they compete on price. Offer an inferior product in terms of both design and quality, and sell them to un-savy customers who purchase based on price alone. Take a look, the only place Kodak and HP cameras really sell is Walgreens, Walmart and the like. We all know how savy Walgreens an Walmart tech buyers are.]]>Jan 2nd 2007 6:45PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 2nd 2007 8:25PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/
When it broke years later, I replaced it for my brother with the latest in that line of cameras. The new one was smaller, had a higher pixel count, better interface and LCD, and it took crap for pictures. He was pretty depressed by the drop in quality. Somewhere along the line it seems Kodak sacrificed their quality optics in order to keep up in the stupid numbers game - more megapixels for less money.

The commercial was funny, but I hope that their 'clever' color repair software is more than just compensation for poor quality components.]]>Jan 2nd 2007 10:25PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Pity, as there are so many good American writers.]]>Jan 3rd 2007 7:31AMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/Jan 3rd 2007 3:45PMhttp://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/http://www.engadget.com/2007/01/02/kodaks-gonna-turn-the-schmaltz-back-up-to-11/If someone can tell ME where they are going...
The mighty can always tumble but the REAL winners get up and DO whats required to get back...I think EK can do it so....less negatives eh?]]>Jan 8th 2007 4:24PM