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PS3 controller wins Emmy award [update 1]

In the mood for a good laugh, a proper el-oh-el? Then read this unbelievable, oblivious and altogether hilarious Gamesindustry.biz article regarding the wondrous insides of the PS3 controller. The gist of it sees the National Academy of Television Arts and Sciences bestowing an Emmy award upon the Sixaxis -- for technology and engineering.

As you might expect, the award arrives in response to new-fangled "motion sensing technology", currently not featured in any other console in existence. Indeed, the engineers at Sony deserve a hearty pat on the back for taking the time to "re-define the original Dual Shock controller" and painstakingly remove any traces of rumble technology. Indeed, putting rumble and motion sensing into the same controller would likely spell unmitigated disaster.

Meanwhile, Jack Tretton, CEO of SCEA, chimes in on the whole affair and in doing so, sends out a distress signal from deep within an alternate reality. "The overwhelming consumer demand and critical acclaim for PS3 is testament of the platform's strength and the industry's desire for a true next-generation entertainment system." Come on, Mr. Tretton, even Quinn Mallory has a subscription to Time magazine.

Update: Oops! Sony got their controllers mixed up.