With Pirates of the Caribbean already well into production (if not due this year), Disney intends to "build more virtual worlds like "Pirates" based on a broad range of our properties." Disney is quick to throw out Toy Story as an example of this, but when they mean broad, think real broad. This may not mean that every game is going to own up to the standard, online RPG format. A "virtual world" can be anything from an online hack-and-slash like Pirates to something of a visual chatroom like MTV's Virtual Laguna Beach.
Disney's first foray into the MMORPG format was a kid friendly action game, Toontown, which is still online to this day and at by last account, fairly competent. Should Disney team-up down the line with some designers worth their chops, we may not insist on groaning when we hear word of The Suite Life of Zack & Cody Online.