Advertisement

THQ sees future in UFC license

...

THQ has reached a deal with Ultimate Fighting Championship to secure the video game rights to the mixed martial arts brand through 2011. Both Crave Entertainment and TDK Mediactive have published UFC titles in the past (all of those games received mixed to poor reviews).

The agreement will span all console and portable systems, in addition to the PC platform and certain mobile content. The UFC partnership comes amidst a deteriorating relationship with World Wrestling Entertainment (WWE), which sued THQ back in October 2004, alleging bribes were used to obtain the wrastlin' organization's license, and then sued the publisher again this past October, accusing THQ of improper sales in Asia.