Contrary to the implications of the image, Crush will have no affiliation with the soda brand (Sega's just being stingy -- or lazy -- with its screenshots). Instead, the game will tell the story of Dan, an insomniac who's chosen to undergo hypnosis. Crush (the game world and its puzzles) then would appear to be the manifestations of the "wreckage of his past." Let's just hope this seemingly convoluted story doesn't take away from an otherwise interesting gameplay dynamic. Crush is scheduled for release this summer.
[Via press release]