Sony incentivizes Euro PS3 with Casino Royale Blu-ray

He's dashing, he's debonair and most importantly, he's packing a very large gun. Clearly, this is exactly the kind of man you need to persuade gamers to pick up a PlayStation 3 when it launches in Europe next month. His name is James Bond, and according to GamesIndustry.Biz, his latest outing on Blu-ray will make its way to the first 500,000 gamers who register their consoles on the PlayStation Network.

Sony's VP of brand and consumer marketing, Darren Carter, calls Casino Royale a "phenomenal incentive" for gamers to join the PS3's online service, no doubt drawing attention to the fact that it's a hell of a lot better than Talladega Nights. Catch all the reckless driving, lustful double-crossing and unashamed Daniel Craig-ery on your European PS3 when it launches on March 23.

This article was originally published on Joystiq.