http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/ Engadget Comments for GE slaps its brand onto a line of... digital cameras? http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/
More competition makes prices go down and features go up

Just don't make sucky cameras GE. Give these other guys a run for their money.]]>Feb 13th 2007 3:25PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/Feb 13th 2007 2:45PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/Feb 13th 2007 2:12PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/
Personally, I would have been much more impressed if they were taking aspects of their digital imaging technology and putting it into this camera. But, the camera is going to be taken care of by veterans of the genre.

Besides, General Electric is having this designed by General Imaging. The similarity in names is a bit coincidental. It is possible that GI is a wholly-owned subsidiary of GE?]]>Feb 13th 2007 2:23PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/Feb 13th 2007 4:09PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/Feb 13th 2007 2:38PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/
General Imaging paid General Electric some money. General Electric sets some guidelines in terms of marketing rules. General Imaging agrees to follow them. General Electric allows them to use the GE logo. That's it and that's all, end of story. There will be no donation of GE imaging technology into this camera, and it's doubtful that GE Healthcare even knew that this product was going to have the logo (by the way, we call it "the meatball" when no one is listening) slapped on it.]]>Feb 13th 2007 2:53PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/
If that's true, then it is indeed a pity. GE is a good name. It shouldn't have its name diluted with nonsensical licensing like this, especially when it has go much experience and expertise in digital imaging technology.

A true pity indeed. I think that that GE could actually bring a hell of a lot of interesting technology to the consumer-based, digital imaging world.]]>Feb 13th 2007 3:41PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/Feb 13th 2007 3:07PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/Feb 13th 2007 3:46PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/
More specifically, things I notice right off the bat:
- Unusual, but perfectly logical zoom lever.
- Mode dial mirrors the navigation pad. Nice!

Of course, I'll be more interested in how it performs. I'd need a good reason to choose this over, say, a similar Fuji.]]>Feb 13th 2007 4:44PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/
It is right in the press release:

"GE and corporate newcomer General Imaging Co. announced today that the two companies have reached an
exclusive worldwide licensing agreement by which General Imaging will design, manufacture and distribute an all-new line of GE-branded digital cameras.

“We were seeking to enter the digital camera arena and found a perfect partner,” said Brad Irvine, GE President of Trading and Licensing. “The cameras from General Imaging are truly worthy of the GE name, representative of GE’s leadership in technology and innovation.”

General Imaging Co. Chairman and CEO Hiroshi “Hugh” Komiya said the GE brand comes with instant
credibility."]]>Feb 13th 2007 7:45PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.ge.com and you will know what the company is about. The philosophy is that they don't compete in a field that is too crowded and if it is they exit the field if they are not number 1 or 2. GE also owns Universal, NBC, USA networks, Sci-Fi channel, Bravo, etc. They also make nuclear reactors, plastics, aircraft engines, locomotives, large industrial controllers, wind power, solar power, healthcare (MRI, CT scan, etc). They are big in every market they play in.

All the alarm clocks, TVs, etc are licensed to various other vendors. Thompson of France licensed the GE logo for the TVs, VCRs, DVD players, etc. ]]>Feb 13th 2007 10:42PMhttp://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/http://www.engadget.com/2007/02/13/ge-slaps-its-brand-onto-a-line-of-digital-cameras/Feb 14th 2007 11:00AM