All right, so you've got a great game -- totally original, with an engaging story and tight, responsive controls and intuitive play mechanics. One problem: there isn't a big-name license or franchise attached to it, so getting attention from press or gamers is an uphill battle.
Enter The Definitive Guide to Videogame Marketing and PR. Game marketer and freelance journalist Scott Steinberg promises the book has everything you "need to know to ensure every title's a surefire smash." What's more, the eBook version is being offered for free to all "working industry professionals" in a limited time offer -- just e-mail your interest to freebook [AT] sellmorevideogames [DOT] com. The book will be available in hardcover and paperback on May 15.