http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 8:21PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 5:40PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 5:56PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
I dont understand a word they are saying but good lord, that might as well be a 5 minute ad for sony laptops, heh.]]>Feb 23rd 2007 6:13PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 6:04PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 6:17PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 6:19PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
On a different note: Isn´t it fascinating to watch them plan an advertising campagne for a product inside and advertising campagne for that same product. Wow, man... It´s like looking into a mirror reflecting a mirror. Or something.

It´s almost like a parody of a commercial. Only... not. It´s actually just a commercial. And people buy that song?]]>Feb 23rd 2007 6:26PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
Also the music is officially now nothing more than "the song from that commercial," much the way car manufacturers have been ruining my playlist since the early 90s.]]>Feb 23rd 2007 6:33PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
Seriously, is using google or wikipedia really so hard?

http://www.google.com/search?q=rip+slyme
http://en.wikipedia.org/wiki/Rip_Slyme]]>Feb 23rd 2007 6:56PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 7:39PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 7:48PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 7:49PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 7:54PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/will bring a new dimension into your life.
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]]>Feb 23rd 2007 8:53PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 8:56PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
For those that don't care to use google, Rip Slyme started a japanese rap group known as "Lip's Rhyme", but their fans (japanese) can't pronounce it, so they just changed it to what everyone was saying: Rip Slyme.]]>Feb 23rd 2007 9:04PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 23rd 2007 9:30PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
As K Dub Shine of King Giddra once put it:
「リリックつらい　屁理屈ライム」[lyric tsurai, herikutsu rhyme] (annoying lyrics, pointless rhymes)
]]>Feb 23rd 2007 9:52PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 24th 2007 2:10AMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
maybe it will become a trend? I found it very amusing - I would love to sit in a meeting and get a presentation like that, _especially_ the arm-waving movements as the charts appear on screen. And the woo-woo-woo-woo sound.

it's got to be either an internal company vid or a real commercial. this isn't product placement - music takes a distinct back-seat to the products here.]]>Feb 24th 2007 2:58AMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
i used to be a semi sony fanboy, but after getting $hitty responses from sony products & services in general, i decided to ditch sony from my buying list without any regret. if sony screws even more on ps3, only the true die hard fans will remain on sony's side & it won't be many

]]>Feb 24th 2007 10:52AMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 24th 2007 3:37PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 24th 2007 4:48PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
Howard Stringer is genius. Sony hired him for a reason; he understands how to market western concepts to an Asian crowd. He is a bridge between two fortunes.]]>Feb 24th 2007 8:41PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 25th 2007 6:56PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
Rip Slyme is not a Mr. Slyme.

Rip Slyme is not like Moby (a one-person techno funk band)

Rip Slyme is a GROUP.... multiple people. Despite them selling their artistic merit (at least momentarily), I still think they're music has some good stuff

my favorite song is "one"

-boojitsu21
http://www.cdbaby.com/cd/boojitsu21]]>Feb 25th 2007 8:36PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/Feb 26th 2007 1:02PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
http://www.6colors.jp/
http://www.vaio.sony.co.jp/Products/Concept/Vision/index.html?product=typeC&contents=CM

Anyway, what's the big deal? Celebrity endorsements are huge in Japan and Rip Slyme is a well-known hip-hop (J-hop?) band there. Why shouldn't they make a little money from Sony, as well as get some free press, if they're popular enough to do so? They built their rep on making groovy songs and having light-hearted fun so it's not like they're betraying their image, as you've not-so subtly implied.
]]>Feb 26th 2007 10:35PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
Japanese-style
http://www.vaio.sony.co.jp/Products/Concept/Vision/index.html?product=typeC&contents=cmgallery&movie=mtv04
http://www.vaio.sony.co.jp/Products/Concept/Vision/index.html?product=typeC&contents=cmgallery&movie=ss01

Western-style
http://www.vaio.sony.co.jp/Products/Concept/Vision/index.html?product=typeC&contents=cmgallery&movie=mon01

On the whole, I think Japanese commercials tend to be more musical, more absurd, and more visually "busy" than what we see in the USA.]]>Feb 26th 2007 10:45PMhttp://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/http://www.engadget.com/2007/02/23/rip-slyme-sells-his-soul-to-sony-in-latest-music-video/
I actually enjoyed this clip, I think its a welcome change from all the subliminal product placements in the world right now.

I agree though, I think selling your soul is waaaaay too strong of a phrase to use.]]>Feb 28th 2007 9:26PM