In the fourth and final part of N'Gai Croal's epic and quite informative interview with Phil Harrison, the Sony head of worldwide studios discusses his company's cultural approach to marketing in Japan. Mr. Harrison explains that in order to engender trust in Japanese consumers, Sony should start divulging more information and features earlier, even if they aren't quite "perfect" yet. His example? "You know, we're not sure when it's coming, but we're going to have DVD upscaling on Playstation 3." He follows up with, "There you go. There's a scoop for you."

Though it's up in the air as to when a PS3 firmware update will enable a feature found in standalone Blu-ray players, it should work as a sufficient stop-gap to those still waiting for Blu-ray versions of Bloodrayne and American Ninja 4: The Annihilation. DVD upscaling might not boast the "wow" factor of pure HD content, but the Algebra of Wows dictates that it should be worth several thousand anti-mehs. At least!

This article was originally published on Joystiq.

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