Schulz (that's him in a professional looking photo on the right) is the son of a theatrical director and a set designer who works at an industrial lighting company, and who's gotten famous for playing a videogame character for 30 seconds for free (the article doesn't mention if Blizzard ever paid him for putting his likeness in the card game, or if any of those t-shirt companies ever offered him anything for his name). He takes a pass at setting allegations to rest on whether the video was staged or not (who cares, at this point), and he generally seems-- surprise-- like a guy who just likes to play WoW. Who'd have known.
There is a rumor in there, however, that the World of Warcraft movie people were thinking about putting him in the flick as a cameo, and have since blown him off. Blizzard, Legendary Pictures, whoever's listening, I think I speak for the WoW community when I say: this must be done. You've got to get him in that movie. We want Leeroy!