Nokia: Family-minded, middle aged managers, balance seekers, health conscious
Motorola: Fashion conscious, under 24, fun seekers, individualistic
Sony Ericsson: Ambitious young men, professionals, success driven, individualistic
LG: Favorite of mums, stay-at-home parents, success driven, harmony seekers
Samsung: Young women, career focused, success driven, fun seekers
The upshot of this research is that since most phone service providers rate the same, people are for the most part picking a carrier based on phone selection -- again, we're not exactly floored by the analysis here. Now all that's left is how to pigeon hole HTC and Palm users. We're thinking "good looking, fun loving, Engadget reader" would be a nice start.