Though the PS3 may have come down from its exceptional UK launch, the perception that the system is tanking simply because it's still in stock across the country remains. It's not aided by the system's performance in Japan either, and Stringer admits that "perhaps we lived up to the expectations in Europe in a way that perhaps we didn't in Japan." Still, analysts are more upbeat about the PS3's longterm fortunes, with one Yuji Fujimori of Goldman Sachs predicting the system to have a 50% market share within 3 years.
Further assurances can be found in Sir Howard's following declaration, "I see no reason why we can't use content to drive the sales of hardware as the network connectivity becomes more sophisticated." Woah, using content to drive hardware sales? Is that some of the crazy "Game 3.0" stuff we've been hearing so much about?