So many DS games are fighting for shelf space that Japanese stores are having trouble squeezing them all in. Space is now at such a premium that most games have to be displayed spine-out, making things difficult for consumers, particularly the army of first time gamers that Nintendo has been so successful in attracting.
Nintendo's butt-kicking boss, President Iwata, is concerned that too much choice may lead to consumers missing out on the best games. They may even turn their backs on gaming completely. Keeping standards high is, he says, "one of the most critical themes for us to combat this year." Having recently bitch-slapped Nintendo of America, and clipped the sails of Korean pirates, it seems Nintendo expects Japan to pull its socks up, too.